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What is "Mobile-Friendly"?

With more and more research and purchases being completed online, it is imperative for every company to have a site that is mobile optimized. Before delving into the benefits of a mobile-friendly site, let's first talk about what being mobile optimized means. What does it mean to have a mobile-frien

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Google's Mobile-First Indexing

Tuesday, April 21, 2015: Google rolled out a change to the search algorithms that shook the internet community- so much so that it was eventually coined "Mobilegeddon". The change boosted the ranking of sites that were deemed "mobile-friendly", on mobile searches. In case you don't know what the t

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Black Friday and Cyber Monday Checklist for Online Retailers

Our favorite Thanksgiving traditions: reconnecting with loved ones we don’t often see, falling asleep watching TV with a full stomach, forgetting an essential part of the preparations, and rushing at the last minute to get it done in time.    The Thanksgiving weekend can get hectic and stressful for

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How to Decorate Your Website for the Holidays

The holidays are coming! The holidays are coming!   Have you started decorating yet?   Decorating for the holidays is standard practice for brick-and-mortar stores. The festive colors, lights, and decorations help bring in the spirit of the holidays and spur customers into shopping for th

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How to Decorate an Email Template for the Holidays

I can hear it now, “decorate what?”   I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template.   Decorating is just another way of saying designing, or in this case, using the branded

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How to Decorate Your Social Media for the Holidays

Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays.    The reason it’s a toss-up is that the look of social media profiles and posts are mostly controlled by the platform they’re on. This me

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How to Reach Google Workspace Support

How to Reach Google Workspace Support 24/7 support is included with a paid Google Workspace subscription. Go to the Help Center for phone, email, and chat support—or to find articles for setup, billing, and other common topics.  Google Workspace Support Center https://support.google.

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Benefits of Google Workspace

Domain-based email Using an email address with your domain name adds professionalism to your business. Customers are more likely to respond to emails if they use a professional business domain email rather than a free one. Unlike a free personalized email that an employee can continue using or acces

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3 Keys To A Strong Social Media Strategy

Social media is one of the most powerful marketing tools today. It is widely used to expand the limits and potential audiences for a business. To obtain and maintain a strong social media presence and following you will need to implement a strong social media strategy. Use these 3 tips to improve yo

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50+ Key Points for Building a Website

For quick reference purposes, here is a list of helpful things to consider when building a website. Domain Names - Should never be disclosed until secured through a registrar - Correlate with the name of the individual or entity to which a site’s devoted - The fewer characters used, the bett

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10 Tips to Improve Product Photography

These tips will help create professional-looking product images for a website or eCommerce store. Easy to do for small business owners and don't worry, this costs little to nothing and does not require much knowledge about photography.   Use High-Quality Large Resolution Images   

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The Importance of Website Speed

Site speed is extremely important for building a reputable brand and maximizing the online experience for the company as well as consumers.  One of the first impacts a slow website can have is it affects the user experience. I'm sure everyone has come across a site that takes forever to load. T

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Pages You Should Have on a Website

Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site. Home The home page is the first impression, r

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How Can A Website Impact Your Business

Having a quality website has many impacts that can benefit your business. It displays and strengthens the commitment you have to your business and customers. In recent studies small businesses that have websites are to be seen yielding high revenues, averaging over $1 million more per year in sales

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Sitebuilder Plus: Edit Page Width/Length

Here are some instructions on adjusting the width and length of your webpges.Adjusting the width on individual pages:The default width of each page is 800 pixels. You can adjust the width of each page on your website in the options under Page Settings. Click Websites Manager in the left naviga

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What is an OG Image?

An OG image or Open Graph is a technology first introduced by Facebook in 2010 that allows integration between Facebook and its user data and a website. For example, you could use the og:image tag to specify what image you want Facebook to use when a link to your webpage is shared. The OG image will

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SEO 101

Everyone who has a website has heard of SEO. SEO, or search engine optimization, is all about creating content, optimizing it, and promoting it. There are different factors that play into SEO and below are some of the basic aspects.   On-Page SEO We will start with what you can do on the site

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Marketing Dos and Don'ts

One of the most important, yet difficult tasks for a business is determining how to market your products or services to the right target audience. Marketing consists of utilizing research, analytics, advertising, and customer experience to promote a service or product. But how do you ensure you are

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Keyword Research

Part of making sure potential customers can find you online is having insight into how people search for your business. There are thousands of ways someone can type in a key phrase into Google, so knowing what some of the more popular terms are will help you build a better plan on how to structure y

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9 SEO Mistakes That You Want to Avoid or Correct.

If you missed our earlier article, What is SEO, check it out.Let's talk about a few things you shouldn't do. I know it sounds odd to start with things not to do, but here's the thing with search engines, good things happen slowly. That is the nature of the beast. Bad things can happen instantly, or

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