Marketing

By now, you’ve probably heard about the importance of using social media to promote your business during the holidays and throughout the rest of the year. When it comes to the holidays, you know how important having the right plan to reach new customers and bring people into your store can be. And e

Businesses operate in an ever-changing landscape of technology and consumer demands.It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.While having a highly optimized website is an essential component in the deve

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media

Reviews are very important. They can enhance your reputation with existing and future customers. When shopping online, I skim the professional reviews, but I read quite a few customer reviews. I tend to find pros and cons that are more specific to how I will actually use a product or service th

A newsletter is an excellent way to engage with your customers and solidify your relationship with them. We've already talked about why you need an email list, and a some hints on growing that list. Now here's a few ideas for you to get started using that list to send a newsletter.We highly rec

Part of making sure potential customers can find you online is having insight into how people search for your business. There are thousands of ways someone can type in a key phrase into Google, so knowing what some of the more popular terms are will help you build a better plan on how to structure y

Social media is one of the most powerful marketing tools today. It is widely used to expand the limits and potential audiences for a business. To obtain and maintain a strong social media presence and following you will need to implement a strong social media strategy. Use these 3 tips to improve yo

These tips will help create professional-looking product images for a website or eCommerce store. Easy to do for small business owners and don't worry, this costs little to nothing and does not require much knowledge about photography.   Use High-Quality Large Resolution Images   

Having a quality website has many impacts that can benefit your business. It displays and strengthens the commitment you have to your business and customers. In recent studies small businesses that have websites are to be seen yielding high revenues, averaging over $1 million more per year in sales

Many of you may already be familiar with SEO, but here is a quick overview from our partners at Constant Contact. We will be following up on this in some future articles with more Homestead specific details to help improve your website and grow your business.Wondering what SEO means and how it can h