Marketing

Reviews are very important. They can enhance your reputation with existing and future customers. When shopping online, I skim the professional reviews, but I read quite a few customer reviews. I tend to find pros and cons that are more specific to how I will actually use a product or service th

A newsletter is an excellent way to engage with your customers and solidify your relationship with them. We've already talked about why you need an email list, and a some hints on growing that list. Now here's a few ideas for you to get started using that list to send a newsletter.We highly rec

Part of making sure potential customers can find you online is having insight into how people search for your business. There are thousands of ways someone can type in a key phrase into Google, so knowing what some of the more popular terms are will help you build a better plan on how to structure y

Social media is one of the most powerful marketing tools today. It is widely used to expand the limits and potential audiences for a business. To obtain and maintain a strong social media presence and following you will need to implement a strong social media strategy. Use these 3 tips to improve yo

These tips will help create professional-looking product images for a website or eCommerce store. Easy to do for small business owners and don't worry, this costs little to nothing and does not require much knowledge about photography.   Use High-Quality Large Resolution Images   

Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site. Home The home page is the first impression, r

Having a quality website has many impacts that can benefit your business. It displays and strengthens the commitment you have to your business and customers. In recent studies small businesses that have websites are to be seen yielding high revenues, averaging over $1 million more per year in sales

Many of you may already be familiar with SEO, but here is a quick overview from our partners at Constant Contact. We will be following up on this in some future articles with more Homestead specific details to help improve your website and grow your business.Wondering what SEO means and how it can h

Websites need to differ in design, structure, and function to stand out from the competition. But there are a few “musts” for the content on your website. Here are a few things that you should always include:PagesIt’s entirely up to you how you describe the other pages on your webs

Understanding how to engage on Facebook is crucial if you run a business. With its cat pictures, memes and viral videos, it has a high learning curve if you’re not already savvy on the platform. The good news is that if you invest some time and resources into learning how to use Facebook, you&