Holiday Marketing Prep: 8 Tips for Email and Social Media
Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorshi
10 Things You Need to Do When Getting Started on YouTube
For some small businesses and organizations, getting started on YouTube can be scary. Trust us when we say that the benefits of being on YouTube greatly outweigh the downfalls. Don’t let your initial nervousness get in the way of giving this powerful channel a try. The most important thing you
Your Website is Just the Beginning of Your Digital Presence
Hold on a second. What does that mean? You’re probably saying to yourself, “I just built a website. What else do I need?” Your digital presence includes your website, of course. You can call that your owned and operated presence. Of course, you should also control your digital bus
Marketing Dos and Don'ts
One of the most important, yet difficult tasks for a business is determining how to market your products or services to the right target audience. Marketing consists of utilizing research, analytics, advertising, and customer experience to promote a service or product. But how do you ensure you are
Why Is Branding Important for Small Businesses?
Branding may seem scary and intimidating, but it is one of the most important parts of your business, regardless of size. Often, we hear people say “My business isn’t big enough to focus on branding”. The idea that branding is only useful or necessary for bigger businesses is a common misconception.
How to Decorate Your Social Media for the Holidays
Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays. The reason it’s a toss-up is that the look of social media profiles and posts are mostly controlled by the platform they’re on. This me
What Makes a Good Mobile Site?
What Does a Mobile Website Look Like? Let’s focus first on the way a mobile site looks because visitors will decide at a glance whether they want to stay on your site based on its appearance. There are four basic elements a good mobile-friendly template or custom design will include: 1. Respon
How to Understand Inbound and Outbound Link Building
If you have ever discussed SEO or read about it you will know that link building is super important. It’s the process of encouraging other websites to link to pages on your website. But why is it important and how do you do it?To understand link building, try thinking like a search engine. Ima
What is Google My Business?
You may or may not be aware that Google has shut down Google+. If you had a Google+ account, it was removed in April 2019. You will want to remove the social icon from all your pages. While Google My Business is not the same thing, it can be an effective marketing tool for your business. We strongly
10 Ways to Market Your Small Business on a Shoestring Budget
When budgets are tight, marketing might be the first expense you look to cut.Let me stop you right there.While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.But with so many digital tools av