Marketing

When budgets are tight, marketing might be the first expense you look to cut.Let me stop you right there.While traditional advertising methods are costly and hard to measure, small businesses have never had greater access to cost-effective, trackable marketing tools.But with so many digital tools av

Fancy design, audio and video files, flashy images or galleries all have their place on some websites, but text rules the web. You may have heard people say "Content is king" when referring to successful website building. This was a statement made by Sumner Redstone, made famous by Bill Gates in 199

With more and more research and purchases being completed online, it is imperative for every company to have a site that is mobile optimized. Before delving into the benefits of a mobile-friendly site, let's first talk about what being mobile optimized means. What does it mean to have a mobile-frien

Most people today are impatient. No, I'm not being judgmental (or even necessarily negative), but it's true. Everything in our life is getting faster. Online grocery ordering and delivery so you don't have to waste time going to a store, online money transfers and even cashing checks via your phone

Click here! Buy now. Request a Quote. Sign Up Today. Follow us on Facebook!These are common phrases you see that are known as call to actions.What is a call to action?A call to action or CTA is an invitation that encourages users to take action. It is a statement or word that is used to prompt poten

Tuesday, April 21, 2015:Google rolled out a change to the search algorithms that shook the internet community- so much so that it was eventually coined "Mobilegeddon". The change boosted the ranking of sites that were deemed "mobile-friendly", on mobile searches. In case you don't know what the term

Holidays, already? If you’re the type that likes to plan ahead, absolutely. There’s no better time than now to start thinking about how you’ll take advantage of the biggest spending season of the year. Let’s make sure you get your piece of the holiday pie. What are the key dates you should include i

By now, you’ve probably heard about the importance of using social media to promote your business during the holidays and throughout the rest of the year. When it comes to the holidays, you know how important having the right plan to reach new customers and bring people into your store can be. And e

Businesses operate in an ever-changing landscape of technology and consumer demands.It is becoming increasingly important for small businesses to develop a strong web presence to engage and communicate with their customers.While having a highly optimized website is an essential component in the deve

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind. These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business. While most brands were quick to include social media