Branding may seem scary and intimidating, but it is one of the most important parts of your business, regardless of size. Often, we hear people say “My business isn’t big enough to focus on branding”. The idea that branding is only useful or necessary for bigger businesses is a common misconception.

  On-Page SEO In this guide, you'll learn how to optimize the content on your pages for search engines and site visitors, to rank higher and earn more relevant organic traffic. This includes:  Keywords Content Page Title/Description         Off-Page SEO This guide will

Optimizing images can help get the most out of your website. It assists with load time, bandwidth usage, SEO, and customer experience. Don't be afraid to edit the images; it will help search engines and browsers better rank your site. Keep the images consistent in size and crop them to fit best with

What Does a Mobile Website Look Like? Let’s focus first on the way a mobile site looks because visitors will decide at a glance whether they want to stay on your site based on its appearance. There are four basic elements a good mobile-friendly template or custom design will include: 1. Respon

With more and more research and purchases being completed online, it is imperative for every company to have a site that is mobile optimized. Before delving into the benefits of a mobile-friendly site, let's first talk about what being mobile optimized means. What does it mean to have a mobile-frien

Tuesday, April 21, 2015:Google rolled out a change to the search algorithms that shook the internet community- so much so that it was eventually coined "Mobilegeddon". The change boosted the ranking of sites that were deemed "mobile-friendly", on mobile searches. In case you don't know what the term

Our favorite Thanksgiving traditions: reconnecting with loved ones we don’t often see, falling asleep watching TV with a full stomach, forgetting an essential part of the preparations, and rushing at the last minute to get it done in time.    The Thanksgiving weekend can get hectic and stressful for

The holidays are coming! The holidays are coming!   Have you started decorating yet?   Decorating for the holidays is standard practice for brick-and-mortar stores. The festive colors, lights, and decorations help bring in the spirit of the holidays and spur customers into shopping for th

I can hear it now, “decorate what?”   I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template.   Decorating is just another way of saying designing, or in this case, using the branded

Depending on how you look at it, decorating your social media may be the easiest or the most difficult part of decorating your online marketing for the holidays.    The reason it’s a toss-up is that the look of social media profiles and posts are mostly controlled by the platform they’re on. This me

How to Reach Google Workspace Support 24/7 support is included with a paid Google Workspace subscription. Go to the Help Center for phone, email, and chat support—or to find articles for setup, billing, and other common topics.  Google Workspace Support Center https://support.google.

Domain-based email Using an email address with your domain name adds professionalism to your business. Customers are more likely to respond to emails if they use a professional business domain email rather than a free one. Unlike a free personalized email that an employee can continue using or acces

Social media is one of the most powerful marketing tools today. It is widely used to expand the limits and potential audiences for a business. To obtain and maintain a strong social media presence and following you will need to implement a strong social media strategy. Use these 3 tips to improve yo

For quick reference purposes, here is a list of helpful things to consider when building a website. Domain Names - Should never be disclosed until secured through a registrar - Correlate with the name of the individual or entity to which a site’s devoted - The fewer characters used, the bett

These tips will help create professional-looking product images for a website or eCommerce store. Easy to do for small business owners and don't worry, this costs little to nothing and does not require much knowledge about photography.   Use High-Quality Large Resolution Images   

Site speed is extremely important for building a reputable brand and maximizing the online experience for the company as well as consumers.  One of the first impacts a slow website can have is it affects the user experience. I'm sure everyone has come across a site that takes forever to load. T

Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site. Home The home page is the first impression, r