50+ Key Points for Building a Website
For quick reference purposes, here is a list of helpful things to consider when building a website.
- Should never be disclosed until secured through a registrar
- Correlate with the name of the individual or entity to which a site’s devoted
- The fewer characters used, the better for marketing purposes
- Afford professional email address personalization
-Keep domains unique, short and memorable
- Are simplistic designs by today’s standards
- Helps being recognized above competitors
- May include concept graphics or be implemented as text only
- Done well, are effective even without taglines
- Should make a lasting impression!
- Choose up to 3 colors that work well with your logo, theme, etc
- As needed, use different shades of those same colors for tasteful variation
- Maximize your aesthetic influence to captivate your audience and drive sales
- Avoid extremely vibrant/dark colors, poor choices may cause visitors to lose interest
- Keep colors consistent and pleasing to the eye throughout the site
- Use neutral colors and/or subtle patterns
- While matching the color scheme, be sure not to distract from the content
- Tiled images are a bust with the exception of seamless patterns
- Use an image, high-quality images can captivate the audience
- Keep it consistent with the general styling of your design
- Create well-balanced pages with highly visible navigation
- A clear flow that guides the visitor
- All pages should be “properly centered” and the “same width” throughout
- Consistent content alignment prevents jumpy page shifts during navigation
- Limit page widths to common screen resolutions - no horizontal scrolling!
- Likely to convey the overall quality of your site
- Typically consist of wide images by today’s standard
- May alternatively include other eye-catching graphics
- Include phone numbers, business hours, and/or location for convenience
- Are a pinnacle from which to place your logo on display
Content (in general)
- Focus: Minimalist design by today’s standard
- Avoid lengthy pages to appease the short attention spans
- As needed, compress and/or resize images to prevent slow page loads
- Text color should contrast with its background to maximize visibility
- Limit off-topic content and advertisements to sidebars and footers
- Minimize the need to navigate for higher customer conversion
- The index or HOme page should be captivating
- Try to grab their attention as soon as your homepage has loaded!
- Pictures are worth a thousand words, especially when added to image sliders
- Challenge: Clarify your product or service onscreen (before having to scroll)
- Written content focus: What makes you stand out from the crowd?
- Easily implemented with buttons
- The “X” Factor in customer conversions
- To be notably displayed on your homepage, and as otherwise necessary
- Encourage visitors to shop, download, subscribe, contact, etc
- Focus: What should be your visitor’s next action?
- Use blogs to provide important updates
- Guestbooks enable visitors to post positive feedback
- Contact buttons and forms provide a quick messaging option
- Add a “Subscribe” option for your newsletter or video channel
- Integrate social media platforms using icons
- Use reputable payment integrations and eCommerce systems only
- Provide information about yourself, your organization, mission, and/or locale
- Present your credentials, experience, networks and/or trade associations, etc
- Publish comments and testimonials from your satisfied customers
- Got VIP’s? Sometimes (especially locally) it’s about “who” you know!
- A critical element to your success online!
- Keeping pages organized and uncluttered with extras is a necessity
- Use (actual) page names and inviting descriptions under “Page Settings”
- 250+ word minimum on the homepage, 100+ word minimum per page thereafter
- Ensure that written content is relevant to each page to boost keyword density
- Build online credibility and organic SEO with quality relevant content
- And tricking the search engines? Don’t even think about it!