Pages You Should Have on a Website
Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site.
The home page is the first impression, representing your brand online. It is going to determine if the viewer will continue exploring the site or search for something else. Though it needs to consist of a headline with the most important information front and center, make sure to also keep the Home page design simple and clean. Avoid creating overwhelming and cluttered content and images. It should have an obvious and user-friendly flow that guides the viewer on where to go next. Create a clear site navigation menu and make CTA’s visible and accessible, making it easier for viewers to find exactly what they are looking for. Review more about the importance of a captivating home page.
The about page provides viewers brief insight into what the business is about. It can provide answers to general questions and contain information about the business’ ethics such as the company's vision or mission. Use this page as an opportunity to connect with your audience and deliver important and relevant information about the company.
Products and Services
This page is vital to your business. This page can be used to convert the average visitor to a returning and loyal customer. It should showcase the products and services offered by your business in detail and make the consumer feel confident in purchasing. The products and services page should use persuasive language highlighting the benefits of the products and compel a potential client to want to utilize your services over your competitors. Adding an eCommerce platform can also help maximize the use of this page.
An uncommon and possibly the most underestimated page is a blog page. A blog page has the potential to impact many aspects of a brand. By sharing quality information it can help prove your authority in an industry as well as increase the traffic to your site by influencing the site's SEO. Check out more of the benefits of blogging. https://community.homestead.com/homestead/topics/the-benefits-of-blogging
Contact information should be visible on every page of the site either in the header or footer of the site. This helps customers that are looking for immediate information easy access to contact you. The contact page is a direct line of communication for you and your audience. It should help build strong quality relationships with your customers while allowing them to explore the available options for contacting you. Depending on the type of business you can display phone numbers, physical address, contact emails, hours of operation, and some type of form to capture information. The contact page is also the perfect opportunity to set customer expectations. Let your visitors know your expected response time and commit to that time frame. You can add a contact form available for customers to fill out and/or have a pop up to collect email addresses for subscriptions. Needless to say, this page is key for positively impacting customer relationships.