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The Importance of Domains for Branding

Domains are incredibly important for any business. It can help increase awareness and familiarity to your brand. A domain name that matches your company name makes it easier for customers to remember you, therefore making it easier to find you again. If a customer just hears your company name and wa

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Get Started With Email Marketing

10 Things You Need to Do FirstIf you have yet to get started with email marketing, there’s no better time to jump in.   Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998.But what hasn’t chan

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Top 10 Benefits of Email Marketing

Imagine being able to connect with your audience at anytime and anywhere. Well, today that is possible with email marketing.And it’s not just millennials that are using email. With the help of mobile, 91 percent of consumers use email daily and check their inbox everywhere: while wor

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How To Do Email Marketing: A Beginner’s Guide

If you’re just getting started with email marketing, there’s no better time to jump in.Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998.But what hasn’t changed is its effectiveness.Studies show

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WebsiteBuilder: Anchor Links

You can easily create "anchor links" in Website Builder by using Element Behaviors. Click on the element you want to have trigger the anchor link (Button or text, usually). Then click More > Advanced > SettingsClick "Add Behavior"Click "Scroll To Element"Select "Other Element" and click OKScro

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WebsiteBuilder eCommerce: Integrated Shipping

Through your Website Builder eCommerce, you have the option of Flat Rate Shipping. If you are needing more advanced shipping options, we are happy to offer you the ability to use Shippo! Shippo is a 3rd party company that helps eCommerce businesses integrate shipping with multiple carriers through t

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WebsiteBuilder eCommerce: Digital Download

Not all products are physical items that need to be shipped out. Examples of items you might want to sell include e-books, audio files, downloadable images, or any item which can be electronically stored in a file. If you've written a book or composed music, you can save on the cost of production an

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10 Things You Need to Do When Getting Started on YouTube

For some small businesses and organizations, getting started on YouTube can be scary. Trust us when we say that the benefits of being on YouTube greatly outweigh the downfalls. Don’t let your initial nervousness get in the way of giving this powerful channel a try. The most important thing you

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The CARES Act and What It Means to Small Businesses

The CARES Act is a $2 Trillion dollar federal bill designed to sustain the economy, people and business (including small businesses) during the Coronavirus/COVID 19 outbreak. The bill provides direct cash payments, expansion of unemployment coverage, expansion of health care, student loan relief and

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10 Ways to Manage Business During Uncertain Times: The COVID-19 Edition

Explore government relief options to help your small business weather the storm Keep communicating with your customers. Take your business...online. Leverage selling on platforms with a wider reach. Capitalize on virtual office & productivity tools. Check-in with your team and set new “rul

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11 Surefire Secrets to Standout Subject Lines

It’s almost over.You’re so close to finishing your marketing email, but suddenly a brain freeze settles in and you can’t think of a dang thing to write for the subject line!You wonder if you’ll ever hit the Send button.We feel your pain.That’s why we’ve come up wi

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5 Simple Strategies to Improve Your Email Open Rates

Email marketing works because it allows you to reach customers (and potential customers) in the place they go every day — the inbox.But once you get to the inbox, how do you make sure your emails actually get opened?This is a question we hear a lot. Even if your business already has a str

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Improve Your Open Rates With These 12 Subject Line Tweaks

Here are some more hints for an email subject line. Some may conflict a little with the previous article, but keep in mind these are tweaks you can use if you think you can step it up to another level. Ultimately, your statistics will help you discover the sweet spot of all the ideas presented.It&rs

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How to Be Sure You’re Doing Everything You Can to Build Your Email List

I’m sure I don’t have to tell you how important it is to continually be growing your email contact list.But even as an experienced marketer, you may not be taking advantage of all the key locations or tools available to you.Use the following resources to build a quality permission-based

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10 Things You’re Missing Out on by Using a Personal Email Account to Do Your Email Marketing

If you’re like a lot of small businesses and organizations, you may be using a personal email account — like Gmail, Outlook, AOL, or Yahoo — to communicate with a group of email contacts. Chances are you’ve also noticed some limitations in what you can and can’t do with a personal email account. One

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How Do I Add My Email to Outlook 2019?

To add your Homestead email account in Outlook 2019:Open the Outlook programClick File > Add AccountChoose "POP" or "IMAP", depending on which set up you are planning on usingType in your full Homestead email address and check the box for "Let me set up my account manually"Inp

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5 Reasons You Should Create a Custom Email Address for Your Business

The goal of a brand is to differentiate your company from the competition. Part of branding is your business name and your domain name. Once you have come up with a great domain name, it’s time to create one or more custom email addresses.Anonymous email services are less professionalEmail services

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Your Website is Just the Beginning of Your Digital Presence

Hold on a second. What does that mean?  You’re probably saying to yourself, “I just built a website.  What else do I need?” Your digital presence includes your website, of course. You can call that your owned and operated presence.  Of course, you should also control your digital bus

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3 Reasons Why Video Is More Effective than Text

Text and Information is very important for your website, but in many situations, delivering the content via video is more effective. Here's why:Attention-Grabbing and Engaging: Simply put, videos are eye-catching. They move, they often times have audio, and are typically colorful presentations. Peop

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What is Media (And How Should It Be Used On A Website)?

There are many types of media that can be used on a website, and it can make all the difference. Types of media include videos and audio, images, infographics, animations and graphics. Videos and Audio: These can be in the form of introductory videos, "Meet The Team",  promotions for sales/even

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