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Marketing Strategies

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Pages You Should Have on a Website

Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site. Home The home page is the first impression, r

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Why Is Branding Important for Small Businesses?

Branding may seem scary and intimidating, but it is one of the most important parts of your business, regardless of size. Often, we hear people say “My business isn’t big enough to focus on branding”. The idea that branding is only useful or necessary for bigger businesses is a common misconception.

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Why is Social Media Marketing Important?

Social Media has become increasingly important and impactive in today's world. Different platforms have different audiences and business uses, so each business needs to decide which platform works best for them. Youtube, Facebook, Twitter, and Instagram are among the top 10 most visited websites in

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Google's Mobile-First Indexing

Tuesday, April 21, 2015: Google rolled out a change to the search algorithms that shook the internet community- so much so that it was eventually coined "Mobilegeddon". The change boosted the ranking of sites that were deemed "mobile-friendly", on mobile searches. In case you don't know what the t

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Marketing Holidays 2023

January 2023 January 1 — New Year’s Day  January 16 — Martin Luther King Jr Day  January 19— Get to Know Your Customers Day  January 22 — Lunar New Year  January 26— Australia Day    February 2023  February 12 — Superbow

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Your Top 10 Mobile Marketing Questions, Answered

Small businesses have a lot of questions about how they can make mobile marketing work for them, so we took the top 10 questions from our webinar to share our best practices and solutions.1. What is the difference between mobile responsive and mobile friendly?When people talk about “mobile,” they ma

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Homestead's Search Engine Optimization

A couple weeks ago we introduced you to our Full Service package. A designed website coupled with Search Engine Optimization. It's a great service, but what if you already created a spectacular site on your own? No problem. Read on...The Importance of Search Engine OptimizationSEO, Search Engine Opt

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Start Using Social Media Marketing to Grow Your Business

You probably know that social media marketing should be a part of your online marketing strategy, but you aren’t exactly sure where to go from there. Maybe you aren’t even sure what “social media marketing” means, and that’s OK! You’re not alone and most important

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