Why is Social Media Marketing Important?

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  • Updated 5 years ago
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Social Media has become increasingly important and impactive in today's world. Different platforms have different audiences and business uses, so each business needs to decide which platform works best for them. Youtube, Facebook, Twitter, and Instagram are among the top 10 most visited websites in the world. Overall, in January 2019, there were 3.484 billion people reported to be on at least one social media platform- a whopping 48% of the world population. Obviously, you can see why this is an incredibly important marketing tool for businesses, but in what ways?  Branding

Used properly, social media can help you brand your company and products . When done poorly it has no impact.

 But when you have a good social mediastrategy, you will get a number of benefits in terms of your efforts to raiseawareness for your brand:

●     More people willsee and become aware of your brand

●     If you postregularly, you will benefit from repetition, which will help to keep your brandat the forefront of your customer's minds

●     Build strong brandloyalty

The final point is one of the mostimportant, as social media has the power to improve the loyalty of yourcustomers and create advocates for your brand. As brand advocates are oneof the best marketing tools you can have, this point alone makes social mediamarketing an essential tool for business.


Social media can also help you to directlyincrease your conversions. For example, a shop works to build a fanbase, posts an offer, and sees the traffic and sales increase in their shop. It couldalso mean increased traffic to your website or new signups to your emailnewsletter.

The key to this is not selling toostrongly when you use social media. Social media is a soft selling tool, whereyou engage in a conversation with customers over time, and use subtle sellingand marketing messages at key points to generate conversions.

Customer research

Social media is also a valuable tool forcustomer research. This can take many forms, including crowdsourcing yourquestions (e.g., asking your fan base or followers silly or fun questions thatbuild knowledge about them over time).

But it can also be much more detailed thanthis, particularly given the level of user statistics that many social mediaplatforms offer. You can find out a lot about your users, including their age,sex, and the type of content that they like.

Search engine rankings

Finally, search engines use social mediasignals as one of the factors when deciding on search engine rankings. It looksat all of the key factors, such as liking and sharing. Exactly how they usethis information to rank your web pages is not exactly known, but pages andwebsites that perform well on social media are given a boost in search. Itmakes sense, as search engines want to give users the best results. If youraudience finds your content useful on social media and “likes” and shares thecontent, it’s a good indicator that people will also find it useful in a searchresult.

Social media marketing is beneficial tobusinesses when done right. It takes careful planning and a commitment overtime, but real results are possible when content and search are integrated.
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Drew N, Alum

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Posted 5 years ago

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susan2829, Champion

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Very good points Drew - thanks for sharing!