Why is Social Media Marketing Important?

  • 0
  • 1
  • Article
  • Updated 4 years ago
  • (Edited)

There is no point undertaking any marketing effort if there is no tangible business reason for doing so. This
applies to social media as much as it does to any other form of marketing. The difference
with social media is that it is easy to get swept up in the hype. For example,
when you hear that a company spends billions of dollars buying a particular
platform, what do you do? Many people will start to think that they should
include that platform as part of their strategy too. But hype rarely reflects
reality. So here are some proper business reasons that make social media


 There is a caveat with this first, and it
applies to everything else mentioned in this article. Social media can help you
brand your business or products, but only when you do social media marketing
well. When done poorly it has no impact.

 But when you have a good social media
strategy you will get a number of benefits in terms of your efforts to raise
awareness for your brand:

●     More people will
see and become aware of your brand

●     If you post
regularly you will benefit from repetition, which will help to keep your brand
at the forefront of your customer's minds

●     Build strong brand

The final point is one of the most
important as social media has the power to improve the loyalty of your
customers, and to create advocates for your brand. As brand advocates are one
of the best marketing tools you can have, this point alone makes social media
marketing an essential tool for business.


Social media can also help you to directly
increase your conversions. This could be a shop which builds up a fanbase on
Facebook, posts an offer, and sees footfall increase in their shop. It could
also mean increased traffic to your website, or new signups to your email

The key to this is not selling too
strongly when you use social media. Social media is a soft selling tool, where
you engage in a conversation with customers over time, and use subtle selling
and marketing messages at key points to generate conversions.

Customer research

Social media is also a valuable tool for
customer research. This can take many forms, including crowdsourcing your
questions (e.g., asking your fan base or followers silly or fun questions that
build knowledge about them over time).

But it can also be much more detailed than
this, particularly given the level of user statistics that many social media
platforms offer. You can find out a lot about your users, including their age,
sex, and the type of content that they like.

Search engine rankings

Finally, search engines use social media
signals as one of the factors when deciding on search engine rankings. It looks
at all of the key factors, such as liking and sharing. Exactly how they use
this information to rank your web pages is not exactly known, but pages and
websites that perform well on social media are given a boost in search. It
makes sense, as search engines want to give users the best results. If your
audience finds your content useful on social media and “likes” and shares the
content, it’s a good indicator that people will also find it useful in a search

Social media marketing is beneficial to
businesses when done right. It takes careful planning and a commitment over
time. But real results are possible when content and search are integrated.
Photo of Drew N

Drew N, Alum

  • 262,796 Points 100k badge 2x thumb

Posted 4 years ago

  • 0
  • 1
Photo of susan2829

susan2829, Champion

  • 43,192 Points 20k badge 2x thumb
Very good points Drew - thanks for sharing!