The Importance of a Mobile-Friendly Website

I’m sure you have heard the word mobile-friendly mentioned a lot more often than you have in previous years. As technology advances, many people are now using a mobile phone or tablet device to browse the internet. It is essential to your business that you have your website set up to be mobile-friendly in order to optimize your customer's experience and generate the maximum amount of revenue for your business. 

What does it mean to be mobile friendly?

When referring to mobile-friendly websites, this means that the website looks and functions accurately on any mobile device, such as a smartphone or tablet. The mobile-friendly aspect eliminates the hassle of zooming in and out and having to adjust the content that shows when you are using a phone. Having a responsive design, like WebsiteBuilder, is the base of a mobile-friendly website, without it, a customer using a phone or tablet who visits your site will see a miniaturized version of your desktop site. This means they'll have to scroll vertically and horizontally, zoom in and out and look harder then they may want to to find anything. On average, if a visitor does not find what they are looking for in about 10 seconds, they'll leave and go to a competitors site. 

Why is having a mobile-friendly website important? 

As of 2018, if your website isn't mobile-friendly it will no longer be found in mobile searches! This is extremely important because 52% of all global online traffic in 2017 came from mobile searches and is increasing quickly. Without a mobile-friendly site you will miss out on all these potential customers and you will also take a huge hit in your desktop rankings. 

Not only does having a mobile-friendly site provide a better experience for customers, it also helps boost your search engine rankings and amplifies your visibility, ultimately allowing you to reach more customers, faster. One of the best things about having a mobile-friendly website is that you can reach a wider audience, expanding your brand's credibility. Making your website mobile-friendly automatically opens your customer base up to anyone performing a mobile search. Even if a customer doesn't search for your exact URL, they can perform a general search to find you quickly and easily. Plus, mobile-friendliness is a ranking symbol on Google which can help you get on the first page of search results, 72% of people never scroll past the first page of results. 

What makes a good mobile-friendly site?

Good qualities of a mobile-friendly website are, easy to read text, simple design and having a call to action at the top of the site. Clear content is also vital, make sure the visitor has the opportunity to find exactly what they are looking for quickly. Mobile sites should be sweet and short, not overwhelming your visitor with too much information causing them to scroll down for what seems like forever. 

Have YOU started using WebsiteBuilder? Take advantage of the new responsive software and its added features. One of the many benefits of the new builder is the mobile-friendly aspect. In a recent study, about 56 percent of online searches came from a mobile device. Don't miss out on any potential customers or revenue again, get started in Website Builder today!