To add Google Analytics to your website, first create a Google Analytics account and get the Google tag (also known as the tracking code) from your account. Then, either manually add the code to the <head> section of all your website pages or use a Google Tag Manager container to simplify the process.
Here's a more detailed breakdown:
1. Create a Google Analytics Account:
If you don't already have one, create a Google Analytics account and sign up for a Google Tag.
2. Get the Tracking Code (Google Tag):
Once you've created an account and set up a property (which represents your website), Google will provide you with a Google tag (JavaScript code).
3. Add the Tracking Code to Your Website:
Manual Installation: Copy the Google tag and paste it into the <head> section of every page of your website, immediately after the <head> tag.
Google Tag Manager: Use Google Tag Manager to manage your tracking code. This allows you to add the Google Analytics tag to your website without directly editing the code.
4. Verification:
After adding the code, you can verify that it's working correctly by using the Tag Assistant tool, which is available as a browser extension.
5. Data Collection:
Once the tag is installed and verified, Google Analytics will start collecting data about your website traffic, such as page views, bounce rates, and user demographics.
For a more helpful explanation and specific steps, you can refer to the resources cited in the search results, such as the one from Google Help.
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