These tips will help create professional-looking product images for a website or eCommerce store. Easy to do for small business owners and don't worry, this costs little to nothing and does not require much knowledge about photography.   Use High-Quality Large Resolution Images   

Site speed is extremely important for building a reputable brand and maximizing the online experience for the company as well as consumers.  One of the first impacts a slow website can have is it affects the user experience. I'm sure everyone has come across a site that takes forever to load. T

Websites can consist of numerous pages ranging from a home page to smaller pages with detailed content. Although a website is a representation of what you wish to share with viewers there are a few pages that you should consider including on every site. Home The home page is the first impression, r

Having a quality website has many impacts that can benefit your business. It displays and strengthens the commitment you have to your business and customers. In recent studies small businesses that have websites are to be seen yielding high revenues, averaging over $1 million more per year in sales

Here are some instructions on adjusting the width and length of your webpges.Adjusting the width on individual pages:The default width of each page is 800 pixels. You can adjust the width of each page on your website in the options under Page Settings. Click Websites Manager in the left naviga

An OG image or Open Graph is a technology first introduced by Facebook in 2010 that allows integration between Facebook and its user data and a website. For example, you could use the og:image tag to specify what image you want Facebook to use when a link to your webpage is shared. The OG image will

Everyone who has a website has heard of SEO. SEO, or search engine optimization, is all about creating content, optimizing it, and promoting it. There are different factors that play into SEO and below are some of the basic aspects.   On-Page SEO We will start with what you can do on the site

One of the most important, yet difficult tasks for a business is determining how to market your products or services to the right target audience. Marketing consists of utilizing research, analytics, advertising, and customer experience to promote a service or product. But how do you ensure you are

Part of making sure potential customers can find you online is having insight into how people search for your business. There are thousands of ways someone can type in a key phrase into Google, so knowing what some of the more popular terms are will help you build a better plan on how to structure y

If you missed our earlier article, What is SEO, check it out.Let's talk about a few things you shouldn't do. I know it sounds odd to start with things not to do, but here's the thing with search engines, good things happen slowly. That is the nature of the beast. Bad things can happen instantly, or

First, let's define bounce rate. It's very simple. The bounce rate is the percentage of visitors to your site that leave after viewing only one page.While defining bounce rate is easy, understanding and evaluating it is more difficult. Seeing a high bounce rate may or may not be bad. If customers ar

Reviews are very important. They can enhance your reputation with existing and future customers. When shopping online, I skim the professional reviews, but I read quite a few customer reviews. I tend to find pros and cons that are more specific to how I will actually use a product or service th

A newsletter is an excellent way to engage with your customers and solidify your relationship with them. We've already talked about why you need an email list, and a some hints on growing that list. Now here's a few ideas for you to get started using that list to send a newsletter.We highly rec

Each year I make a plan for the coming year.I cross off goals that I accomplished in the previous year and circle the ones I didn’t.Sometimes the circled goals make it back onto the coming year’s list for a second attempt.Other times I just accept the fact that I’m never going

Are you forwarding email from your domain to an external mail (like Outlook or Gmail) or your ISP’s (like Comcast or Optonline) account? STOP What appears to be a harmless function that allows you the convenience of consolidating your mail accounts, may actually be causing you harm in ways y

If you have ever discussed SEO or read about it you will know that link building is super important. It’s the process of encouraging other websites to link to pages on your website. But why is it important and how do you do it?To understand link building, try thinking like a search engine. Ima

When it comes to using Twitter for your website, brand or business you have three options. First, you can do it half-heartedly, which won't work. Second, you can make the right commitment but focus on the wrong strategy (which won't work either). Or you can use the right strategy and commit enough t

Understanding how to engage on Facebook is crucial if you run a business. With its cat pictures, memes and viral videos, it has a high learning curve if you’re not already savvy on the platform. The good news is that if you invest some time and resources into learning how to use Facebook, you&

Social Media has become increasingly important and impactive in today's world. Different platforms have different audiences and business uses, so each business needs to decide which platform works best for them. Youtube, Facebook, Twitter, and Instagram are among the top 10 most visited websites in