The Homesteader

If you’re just getting started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. But what hasn’t changed is its effectiveness. Studies show that email marketing con

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When I talk to business owners who are new to online marketing, one of the questions I’m most commonly asked is why email marketing? Like with anything you do to market your business online, it’s always important to understand the pros and cons before getting started. But before laying out the benef

If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has several advantages over traditional marketing channels, including: Smart metrics allow marketers to track an exact return on investment from email marketing.Small businesses can reach substant

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Websites are made of many elements, but we're going to talk about text right now. Specifically, we are going to discuss why it is so important for your website, the different areas of text available, and the different types of text you can use. First, text is important on your website because it: Te

Work/life balance impacts everything that you do. If you don't have a good balance you might be unhappy with your personal life, or your career may have stalled. Either way, it’s not a good look. But it’s ok. Take a deep breathe and know that it’s totally normal to feel completely out of balance in

The pace of modern life, the expectations of others, and our own expectations combine to increase levels of stress so that it becomes a part of everyday life. This shouldn't be the case. But the reality is that most of us feel more like stress balls than stressless. It’s important to be aware of all

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