Marketing

You probably know that social media marketing should be a part of your online marketing strategy, but you aren’t exactly sure where to go from there. Maybe you aren’t even sure what “social media marketing” means, and that’s OK! You’re not alone and most importantly, you’ve come to the right place f

January 2022 January 1 - New Year’s Day January 17 - Martin Luther King Jr Day Monthly themes New year, a fresh startBuilding healthy habitsFebruary 2022 February 1 - Lunar New Year February 2 - Groundhog Day February 14 - Valentines Day February 21 - Presidents’ Day Monthly themes Black History Mon

I can hear it now, “decorate what?” I know, I was incredulous at first too. I mean, who “decorates” an email template? The answer to that is everyone who uses email marketing “decorates” their email template. Decorating is just another way of saying designing, or in this case, using the branded desi

The holidays are coming! The holidays are coming! Have you started decorating yet? Decorating for the holidays is standard practice for brick-and-mortar stores. The festive colors, lights, and decorations help bring in the spirit of the holidays and spur customers into shopping for the season. The s

Our favorite Thanksgiving traditions: reconnecting with loved ones we don’t often see, falling asleep watching TV with a full stomach, forgetting an essential part of the preparations, and rushing at the last minute to get it done in time. The Thanksgiving weekend can get hectic and stressful for ev

Let’s be honest: small businesses have a lot of competition during the holiday season. For the “big guys,” waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holida

For some small businesses and organizations, getting started on YouTube can be scary. Trust us when we say that the benefits of being on YouTube greatly outweigh the downfalls. Don’t let your initial nervousness get in the way of giving this powerful channel a try. The most important thing you’ll ne

Hold on a second. What does that mean? You’re probably saying to yourself, “I just built a website. What else do I need?” Your digital presence includes your website, of course. You can call that your owned and operated presence. Of course, you should also control your digital business presence on a

One of the most important, yet difficult tasks for a business is determining how to market your products or services to the right target audience. Marketing consists of utilizing research, analytics, advertising, and customer experience to promote a service or product. But how do you ensure you are