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Mobilegeddon
Did you know you are living in the middle of Mobilegeddon? Despite its grand and apocalyptic sounding name, we’ll forgive you if you don’t know what it’s about. After all, the world has not entered into a perpetual winter, the sun isn't falling from the sky, and humans remain in control of technology (so far!) Nothing too dramatic as that has happened (yet), but significant changes have taken place in search industry. These changes could influence your business right now.
The first step to understanding Mobilegeddon is to look at the changes and why Google implemented them. Then you can determine if your website is affected and take actions to remedy it.
Why Does Google Exist?
The concept of Mobilegeddon is simple - Google has decided that when one of its users search on Google using a mobile device that it wants to prioritize websites optimized for mobile viewing.So what does that have to do with the question of why Google exists? In the view of Google, it has one primary purpose: to answer the questions that its users ask.If a user clicks on a website in a search result and doesn't find what they are looking for - for whatever reason - Google has failed. And Google doesn't like to fail, so it does everything that it can to ensure that its search results meet the needs of its users.So let's create a situation with a user on a mobile device who is searching for something on Google. They get a page of search results and click on one of the websites. But it is not mobile friendly. This could mean several things:
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They cannot read the content properly
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Navigation on the website is difficult
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Some of the functions don't work
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The site loads slowly
Are You Affected? Here’s What You Can Do
The first thing you need to do is to look at your website the way that Google looks at it. Luckily they have made this easy as they have created a tool. Just enter the address of your website and Google will give you a report outlining anything that is wrong with it.If your website is not mobile friendly you have three choices:
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You can ignore it, and forget about getting all those new customers who are increasingly using their mobile phones
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You can get a new website that is responsive
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You can get a mobile version of your website
Mobile websites like those produced by Dudamobile are the preferred option for most website owners because they:
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Meet all of Google’s mobile requirements
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Are quick to develop
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Are cost effective
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Give you better control over the way the content is displayed
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