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Focusing on improving your ranking in the organic search results is a good avenue to get additional traffic and exposure for the site. When you are showing up in search results you don’t pay per visitor as with a Pay-per-click campaign, and there’s no cap on how many visitors can come to your site. The process of improving your ranking in the search results is called Search Engine Optimization (SEO) and it can potentially produce a higher Return on Investment (ROI) then all other forms of marketing because of the massive amount of visitors it can get to your site.
Google will evaluate over 50 different aspects of your website such as keywords, content, page descriptions, pictures, meta tags, h1 tags, site maps, and HTML coding to determine who you are and what you do. But that is only about 20% of SEO, the next step Google takes is to scan the rest of the internet to see if people are talking about your site, mentioning it in articles, linking to it and sharing it, this is called Back Linking. This is the most important part of SEO because it tells Google that you are a real company that is offering a high quality service that people are recognizing and that is the only type of site that Google wants to put on the first page.
What we do
We go into your website and tweak all aspects that Google will evaluate you by (keywords, content, page descriptions, meta tags, h1 tags, site maps, ect.) and then we actually go out on the internet and do the Back linking. We write articles about your industry, how it works, how to choose companies and then would mention you in that article and recommend you as a good company and insert your link. We also do a large amount of additional link building like sharing your site, commenting about it and put links on other sites coming to you. And we do all of this where Google will see it and in the exact amounts and increments so that it fits into Google mathematical algorithm so that they will rank you as high as possible when someone does a search for your keywords.
Google is the primary Search Engine that we want to target because it gets about 75% of the Search Engine traffic but the other Search Engines such as Bing, Yahoo Ask, ect. are also important and they use almost the exact same formula Google uses to rank their sites so it makes it very easy for us to get you ranked on them as well.
For more information, please contact a Homestead representative.