Site spotlight - leash-and-collar.com

http://www.leash-and-collar.com

Can you provide a description of your business?

We offer four different dog services; Sitting, Walking, Training, and Poop Clean-up. We have over 12 years of combined experience with training and fostering.

How did you get started in this business?

Our passion for helping dogs and their owners understand each other led us to start this business where we can make a real difference in their lives.

How do you market your business?

We rely mostly on word of mouth, including placing rack cards and business cards in the dog industry related businesses in our area. We have a website, a Facebook page, and we are active on NextDoor.com. We are beginning to promote our business on Pinterest and are looking into other ways to market.

How has technology, such as computers and the internet, impacted on how you conduct business?

Technology plays animportant role in how we conduct business. We use GPS to let our clients knowwhen we are at their homes, and where we are when walking their dogs. There isa client portal for them to set up their appointments, and an app that lets ustext directly through our administrative software, which lets me keep all conversationsright in each client record.

How important is social media to your business?

We rely on social mediato keep in touch with our customers. At this time, Facebook is the platformthat we use most, but we plan to branch out to Twitter and other social mediacommunities soon. Facebook allows us to communicate with our customers in amore personal manner than just our website. It makes it possible to have areal-time conversation in a way that a website isn’t able to do.