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Wed, Apr 15, 2020 4:49 PM

How To Support Small Businesses

How To Support Small Businesses
This crisis is affecting everyone in different ways. One thing we can all agree on, though, is that small businesses are one of the most affected groups. Small businesses are the backbone of many communities, but often don’t have the financial buffer that larger corporations do. That means that closing and losing business for any period of time can have very serious financial repercussions. It is important to remember that most small businesses get started because of someone’s passion and we need to keep these small businesses going during and after this difficult time.
Some businesses are able to remain open, like restaurants, but others have had to cease operations entirely. While this is definitely necessary for the safety of all, it doesn’t make it any easier. You might be wondering how you can still support these local businesses. Here are a few ideas:

  1. Buy Gift Cards:
    If you have the means to do so, purchase gift cards from your favorite local businesses. You will eventually be able to spend this money and it will help that business to keep going in the meantime.

  2. Order Online:
    This one is not just for restaurants. Shops, salons, and many other businesses are switching to an online business model to adapt to the current business climate. Instead of buying face wash from Walmart, consider buying it online from a local salon. Many nail or hair places are selling care kits that you can purchase. Take an online class or workshop that music stores are selling. Businesses are getting creative to find ways to still bring you their products and services. Take advantage of this.

  3. Schedule Future Appointments:
    If you already had an appointment that falls during this shutdown, don’t just cancel. Reschedule instead. Or, schedule new appointments for services you know you will want. After these weeks of quarantine, many of us will want a professional hair cut, Mani/Pedi, or massage. You can pre-schedule and pay for these appointments. This will benefit the businesses and will prevent you from having to wait when all of the appointments are filling up.

  4. Share Content:
    Many businesses are becoming more active on social media these days, as a way to communicate with existing and potential customers. Share their posts. You may not need or want their services, but someone on your friend’s list might. This is one of the easiest ways you can support a business.

  5. Leave a Review:
    With many businesses that were previously only brick and mortar switching to online business, they would definitely be appreciative of any positive reviews you deem fit to leave. This will help let others know what fantastic services they provide. It is a great way for businesses to establish an online reputation.

Social distancing is important and necessary to keep people safe, but that doesn’t mean you need to distance yourself from businesses in other ways. Let’s do what we can to ensure that small businesses are able to keep going after this crisis is over.
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