Here are the main differences between SEO and SearchLight.
Search Engine Optimization is a longer term marketing strategy when it comes to getting ranked in search engines. It's the process of both on-page and off-page optimization to help increase your natural ranking in the organic results. Some of the differences when compared to SearchLight are:
Long-term traffic strategy
Increased organic ranking
No limit to the potential number of visitors to your website
SearchLight is a Pay-Per-Click program, allowing your website to have ads placed in the paid search areas of a variety of search engines. Some of the differences when compared to SEO are:
Immediate traffic to your site
Only shows in paid ads
Once expected monthly clicks are reached, ads do not run until the following month
A good marketing strategy often uses a combination of both so they can receive instant traffic while building up their organic rankings over time.
Hope this helps!
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