Trying to understanding stats associated with website

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Can you help? I am trying to understand some statistics associated with my website traffic. When I look at the 'Referrer Type' I get the follows stats:

 Referrer types
• Direct traffic 57.4%
• External URL 25.3%
• Social Networks 13.7%
• Search engine 3.4%
• Search engine spiders 0.1%
• News Message 0.1%

What is an example of 'Direct traffic' versus 'External URL'?

How does 'Direct traffic' and 'External URL' differ from 'Social networks'? Can direct traffic and an external URL come from social media posting?

Does 'Social Networks' mean all traffic generated from the likes of Facebook, LinkedIn, Twitter, etc.?

What is an example of 'News Message'?

Any insights you can provide will be most helpful.

Sincerely,

Robert
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Robert Meagher

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Posted 2 years ago

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Drew N, Community Manager

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Direct traffic means that they typed in your URL and went directly to the site. External URL is a click from another site. Social networks is its own category so that you can evaluate your social strategy. New messages is losing relevance but would appear from links placed in an email or links from usenet, which is not widely used any longer.
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Robert Meagher

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Thanks, as always, Drew for your illumination. Much appreciated.
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Robert Meagher

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Drew, I continue to dive into the stats for www.centerforhumanawakening.com and have another question.

Under the "Referrers" category, the 'External referrers' shows that of the external referrers, LinkedIn is referring visitors to our website more than 70% of the time. However, when I look at the 'Social networks' stats, it shows that Facebook comprises 100% of the social networks being referred to the website. This doesn't make sense to me. What is it I do not understand? If LinkedIn is showing as referring visitors to our website more than 70% of the time, why is LinkedIn not registering on the 'Social networks' referral stats?

Thanks for your help, Drew. I really appreciate any insight you can share to help me understand what the stats are telling me.

Rob
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Drew N, Community Manager

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Hi Rob, I am double checking with the stats provider. My guess is at the time these stats were implemented, LinkedIn wasn't considered a social media site.
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Robert Meagher

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Thanks Drew, as always. Both LinkedIn and Twitter were included in the 'social networks' stats in 2015 and 2016. But nothing seems to be registering for 2017, even though 'external referrers' suggests the majority of traffic is coming from LinkedIn. Strange! Thanks for looking in to this for me, Drew.
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Drew N, Community Manager

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Ah. I will let you know what I find out from them then. There must be something going on.

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