The Importance Of Securing Your Website

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A cyber attack happens every 40 seconds. Of those attacks, 43% target small businesses.
To protect your website from this type of malicious hack, you should take one important precaution: Secure Your Site.

In the past, SSLs have only been deemed necessary for eCommerce websites or sites that request personal information such as a phone number, address, or email address. Today, this is not the case. Every website should be secure, for a myriad of reasons.

The first and most important benefit of having an SSL on your site is that it protects your site visitors information by encrypting data that is transmitted from your site so that it can only be interpreted by the recipient, where it is decrypted. This helps to deter a type of cyber attack called eavesdropping. It is also necessary to have an SSL on a site that collects credit card information in order to be PCI compliant.

Additionally, having an SSL helps to protect from scams such as phishing, where a fraudulent website will try to pose as your business. Having an SSL on your site is a method of verification, letting customers know what site is valid.

By securing your site, you prevent a warning from displaying on your site letting your visitors know that the site is not secure. Having that alert pop up leaves a negative impression about your website. Google places great importance on “customer experience”. To enforce this, starting in 2018, they started identifying websites that are not secure by putting a red alert in the address bar where the SSL padlock should be. In some cases, it will even present a warning screen that tells the site visitor that the site is not secure and asks if they are sure they want to proceed. A considerable amount of traffic could be lost in this exchange. Site security is also a factor in Google ranking, so not having an SSL could negatively affect your site's search engine performance.

Even if you don’t request any private information on your site, security is now the norm. It is expected of sites to be secure because that translates to trust. It lets your visitors know that their privacy and security is important to you. In short, it just looks better to have an SSL than to not. At this point, it is a matter of perception as much as it is actually necessary. However, public perception is important when you are trying to drive traffic to your website.

The only con that people typically tout when discussing whether or not to get an SSL is the cost associated and the time it takes to apply it. Well, lucky for you, Homestead offers a free and automatic SSL when you build a site with Website Builder, our newest building platform.



Get started today!

https://community.homestead.com/homestead/topics/how-do-i-create-a-new-site
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Homestead FAQ, Employee

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Posted 2 months ago

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tdjconsultants6042

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I have built a site with Website Builder and when people visit this is what they see: 
so this shows that I didn't get a "free and automatic SSL" 
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Michelle C, Employee

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Hello,

I apologize, the website on your account for tdjconsultants.com is not built in WebsiteBuilder, it is in Sitebuilder plus and unfortunately we cannot auto secure these sites. You can add a SSL to your domain by following the steps in this article. https://community.homestead.com/homestead/topics/can-i-secure-my-homestead-website-with-https
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ken7517

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back in 2018, homestead offered a free ssl through cloudfare & I did this, however, I must not have done it right because I never got the https on my homestead website.  I now see that homestead is offering free ssl via your newest builder?  I really am not that tech savvy & need to be able to do this easily.  do you recommend my getting a free ssl via your newest builder?
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Michelle C, Employee

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Hello,

Since you have already went through some of the process to set up the cloud flare SSL I would recommend use it , just make sure last steps are complete. I see you have already changed your name serves so start at step 12 in this article to complete it https://community.homestead.com/homestead/topics/can-i-secure-my-homestead-website-with-https

In order to use the auto ssl on the new builder you will need to add a new site and rebuild your site with the new soft ware. You can do this without interfering with your current site if you would like to check out the new builder, WebsiteBuilder. 
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ken7517

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I find the process of getting the ssl too complicated via cloudfare.  that's why I am stumped where I am at now without getting the https.  if I understand you correctly, I can abandon cloudfare & leave it where it's at it at the moment & I have the option to get the ssl via the newest builder?  is that right?
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Michelle C, Employee

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That is correct. If you need help you can always call in to get walked through the process, it only takes about 10 minutes.
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ken7517

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ok thanks
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George0083

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One of my sites is secure. The other one is not. Whatup?
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Michelle C, Employee

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Hello,

It looks like we needed to update the DNS to point to the secured server to display the SSL. I have got that completed and you should see all of you websites secured in a couple hours.