Can you provide a description of your business?
Rocky Mountain Sidecar Adventures was started in 2014 and we offer guided sidecar motorcycle tours in and around Calgary, AB Canada. We have several tour choices for customers and try to fit into a wide variety of budgets and time limitations.
How did you get started in this business?
We got started in the business after purchasing our first sidecar motorcycle and riding it for a couple of years, we decided to find more and create a tour operation. We currently have six sidecar motorcycles for the road and one for display and short trips only. After three seasons of doubling our business each season, we decided to have a winter or non-touring portion and created another branch to our business called Moviebikes and we have two sidecar motorcycles that travel to shows and comic expos and we offer full service portrait photography moviebikes.ca also hosted by Homestead.
How do you market your business?
We use every free and effective marketing tool possible including word of mouth, a trip advisor listing, partnerships with local and regional tourism boards, Facebook,Instagram and Twitter. We also attend charity events with our bikes for photo ops and information sessions. We have been featured in a few video productions about the business too...Advertising is very expensive and we want to optimize our dollars and ROI to ensure that we are capitalizing on every opportunity to get our product out there. We ask our clients to review us on Trip Advisor which then drives traffic back to our website.
How has technology, such as computers and the internet, impacted on how you conduct business?
Computers and technology are quite necessary for what we do. Mobile devices are the number one way people do business, communicate, socialize, and interact. We would not be able to have the international market we now enjoy without the ability to have our information portable and mobile. Keeping up with the age of innovation is and will be a challenge going forward I believe.
How important is social media to your business?
Social media is huge for our business. Online inter-activeness governs the way in which people live. It sets the pace and drives the interest today. Without that, I think we wouldn't be able to do what we do. The more we can see and learn about something on a portable device, the easier it is for the customer to make a decision to go with us on a tour.