Can you provide a description of your business? Logos Land Resort is a 4 season resort located 1hour west of the city of Ottawa. During the summer months, Logos Land offers a Zip Lines, a Golf Course, a Water park (with Water slides, mini golf, paddle boats, water trampolines, private beach, and various rental watercraft), a campground, RV Park, cabins, rental trailers, motel’s & luxury villas.
How did you get started in this business?
Logos Land was formed in approximately 1987 to be a destination for families to come for a vacation.
How do you market your business?
Primary marketing is done via television advertising. We have found print and radio to be very ineffective. We are hopeful to begin using more online channels to further promote our business. All of our marketing points people to our website. Our Website is a huge part of the business as it’s a great way for people to visually see what we offer. During the winter months we typically have 200 – 300 unique visitors to our web site each day & in the summer that number increases to anywhere from 700 to 1000 unique visitors to our website each day.
How has technology, such as computers and the internet, impacted on how you conduct business?
Our business has become very dependent on technology, so it’s very important that we keep our computers and peripheral devices up to date. We are finding more and more people want to conduct business online, so we just implemented a new reservations system on Feb 1/18 to allow people to make reservations online.
How important is social media to your business?
Right now we are not heavy users of Social Media. In the future, we would like to become more engaged in the social media arena.