Description of your business:
I am personal trainer in Orange County, California
How did you get started in the business:
I grew up lifting weights and competed in bodybuilding contests. I was a free-agent copy writer and decided to enter the personal training business because I thought that I could do a better job than the trainers that I would see at the gym while I was doing my own workouts. Personal training is a direct-to-the-consumer business,so I felt that if I was good, I would do well.
How do you market your business:
I began by using traditional advertising in a local magazine about 10 years ago, but more recently used Google AdWords. I haven't used Google AdWords in about 18 months.I'm not currently doing any paid form of advertising, but am hoping the website serves as an advertising vehicle.
How has technology impacted my business:
Not much in terms of how I conduct my personal training, but obviously, having a website and using Google AdWords.
How important is social media:
I really haven't used social media. I'm on Facebook, but not for my business. I don't use LinkedIn or post videos on YouTube. I'm not sure that social media would be too important to my business.