Can you provide a description of your business?
We provide cleaning services in Residential, Commercial,Post Construction.
How did you get started in this business?
I started in 1993 after we had a new home constructed and all excited about moving in only to learn that I had to clean it all before I could do that. I just thought I must not be the only one that has experienced that. At that time there was a construction boom in our community, so I just went to all the job sites, hunted out the contractor or site foreman and offered my services. I had work right away and because of my quality clean for these new builds, I was offered the maid service end or janitorial and it grew from that.
How do you market your business?
I get most of my business from referrals, but I use my website as the primary. I load it with information so that the client has a really good feel and understanding of our services. I avoid holding back information to make them call or email, by the time they actually contact me I have a solid customer. I am in the process of migrating from a very old version of Sitebuilder to the new Homestead Websitebuilder. I have not yet completed all the pages, I am working on completion.
How has technology,such as computers and the internet, impacted on how you conduct business?
It has saved a ton of dollars spent on the old school paper advertising. It has also opened a rapid pipeline for communication and information.
How important is social media to your business?
I haven't put as much value in it as I do my website. I have honestly only just started this portion. I do all of my marketing and website builds myself and I am a little behind on social media but managing.