Is there a way to change or remove a template without having to start from scratch

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I would like to start building landing pages for our site but since I used a template I am running into two roadblocks that are contrary to landing page best practices. 

  1. The template will not allow me to removed the navigation bar from the page.  Landing page best practices suggest removing the navigation bar so the page can be focused on a specific call to action.  From what I understand when you remove the navigation bar on one page it removes if from all.
  2. The template will not allow changing the header image or text contained in the header on a new page without changing it on all pages.
The only workaround I've been able to think of is to add an image in the section below the cover section and then reposition it over the templates cover image and the navigation bar.  The negative of doing this is it makes the page load slower.

Are there any other alternatives that would allow me to keep the template pages I like but free myself from the global restrictions is creates?

Additionally, if I were to start the site over without using a template will I run across the same restrictions?
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david2953

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Posted 2 years ago

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susan2829, Champion

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David 'splain to me what you are trying to do please. Your existing pages ARE the landing pages so I'm a little confused (that's not a long trip for me).
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david2953

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Hi, Sue, I am trying to add multiple pages that I can then optimize for unique keywords that will give us better ranking position for the search terms that I think we have gaps.  As an example, if someone searches for "furnished housing in camp hill pa" we are nowhere to be found in the search results. Camp Hill is an area that several large companies have an HQ but is also an area where we do not have a property, however; we have locations that are close by.  I am finding that if someone really narrows their search terms we may not get found.  Another example would be a search for, "furnished apartments near holy spirit hospital".  Again, some of our competitors get the high ranking but we don't.

So my thought process is to create simple landing pages that can then be used to draw visitors to that page and then direct them to our alternate locations.  I realize that to a large degree all of our pages are landing pages but these would be targeted pages that I will use to cast my net further and capture folks that use search terms that our other pages are not optimized for.

Here are a video and an article that I found interesting on the topic.

https://www.youtube.com/watch?v=9h10kKIgYC0 

https://blog.hubspot.com/blog/tabid/6307/bid/33964/How-to-Optimize-Your-Landing-Pages-for-Long-Term-...


Make sense or am I make more work for myself than is necessary?

Here is an example of a good landing page.

https://www.trulia.com/sell/
(Edited)
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susan2829, Champion

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No, NO, NO on all counts. Landing pages can be death - what if you were to go to a store, opened the door expecting to enter the store, but instead hit a wall? Would you a. fool around trying to get past the wall or b. would you just go someplace else? Choose b, as most people do. Landing pages have long fallen on the don't do list of best practices.
Viewers come to a site to get information.
Navigations are the life line of a site.
Who wants to give their email address when they haven't even seen what the site is about?

Google, et al, aren't particularly fond of landing pages.

I did a search for "furnished apartments near holy spirit hospital in harrisburg, pa" and you are on page 1.

David, if you stick with what you have and work on the keywords/phrases and give the site and the Search Engines time I think you will do fine. You will never beat out the sites at top that are Ads and it's difficult to beat any type of directory, but you can still hit page 1.

Example - On your Home page I didn't see any reference to the word rent. You might want to consider adding that into the mix.

Also, if you make too many changes all at once you will never know what worked and what didn't.

:)
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david2953

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So should I put you in as a "No" vote regarding landing pages lol.

As always thanks for your input.  You make some very good points.

I'll put boxing gloves on so I can't touch the keyboard.
(Edited)
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susan2829, Champion

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Let me say this about that ...... And I think the boxing gloves are an excellent idea.  :)   Actually I think removing your keyboard completely would be a good idea ... no temptation.
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Drew N, Community Manager

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David, personally I am not a fan of landing pages either. However, if you really wanted them, then it seems to me that the only way is to avoid the use of the header section. It would matter if you didn't use a template, you need to add sections and the header section, by design, adds those items to each page. I suppose you could create a smal section just for the nav menu and add it under the header. You would need to add the menu to each page and not use the show on all pages.

I will keep this in mind, but that is what I am thinking right now.

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