How do I setup the Yahoo Search Marketing Ad Generator?

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This tutorial will cover using the built in Yahoo Search Marketing Ad Generator within your Bigcommerce Control Panel. To reach this area, first navigate to Marketing -> Yahoo Search Marketing Ad Generator of your Control Panel.

Ad Setup
1.) Create Ads For: Choose the specific categories that contain the products for which you want to create ads. Alternatively, you can choose to create ads for all products in your store.


2.) Ad Headline: Enter the headline for your ads. In most instances, you will want to utilize a placeholder to make the headline specific. More details on using placeholders will be covered in the next section.


3.) Short Description: This will be the first line of your ad, just below the title. This can simply be the first half of your description should you choose to continue through to the Long Description line.


4.) Long Description: This will be the second line of your ad. Depending on how you used the first line, this can either be a continuation of the same description, or a secondary descriptive line.


*NOTE* Since Yahoo search marketing is now tied in with Bing search marketing, you actually have the option of using a single, 71 character-limit line. However, you can still import using the two-line format described above as well.

5.) Ad Display URL: What URL should display on your ad? This does not have to match the destination exactly, but should not be deceptive either. For example, you may shorten to simply for display purposes.


6.) Ad Destination URL: What is the actual URL your customer should be taken to? As mentioned above, avoid deception just to get clicks - it will waste your money, and possibly get your advertising account suspended. For example, don't display and take the customer to as this is obviously not what they were looking for.


7.) Maximum CPC: The maximum amount you are willing to spend per clickthrough (specified in US dollars) to display your ad on Yahoo amongst their search results. Generally the higher your maximum CPC (cost per click) the higher on the page your ad will appear, increasing the likelihood it will get clicked.


8.) Example: This example will show you approximately what one of your ads will look like.

Using Placeholders
You can use placeholders in the sections above that will be replaced with real values when the ads are created for each product in your store. For example, if you use {PRODNAME} anywhere in your ad, it will be replaced with each product's name when the ads are generated. Available placeholders are:

1.) {STORENAME}: The name of your store, as pulled from your store settings.

2.) {PRODNAME}: The name of the product for each ad.

3.) {PRODBRAND}: The brand you've assigned to the product (where applicable).

4.) {PRODSUMMARY}: The first 32 characters of the product's description followed by an ellipsis (...).

5.) {PRODPRICE}: The product's price as displayed in your store.

6.) {PRODSKU}: The product's SKU (where applicable).

7.) {PRODCAT}: The category where this product appears. If a particular product resides in multiple categories, the category with the lowest ID (the oldest category) will be included.

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Drew N, Alum

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Posted 7 years ago

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