How do I setup Google Analytics on my Storefront?

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What We'll Cover

What is Google Analytics and why do I need it?

Creating a Google Account (If you don't already have one)

Adding a Domain in Google Analytics

Adding the Code to your Store

Enabling E-Commerce Tracking


What is Google Analytics and why do I need it?

In order to market effectively to your audience you must know the following information:

Who is looking at your storefront?
Where are they coming from?
What are they purchasing?
Google Analytics is a free service offered by Google that allows you access to detailed statistics about your website's traffic. It will show you important information that will help you be more effective in marketing your Homestead Storefront powered by Bigcommerce to your target audience online.

After successfully setting up Google Analytics with your Homestead Storefront powered by Bigcommerce you will know:

How many people are viewing your website (daily, weekly, monthly)
What pages they are viewing
What search engine/website from which they were referred
What your conversion rate is. (The conversion rate is determined by the ratio between your sales and visitors.)
Click here to view an example of a statistics report.

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Creating a Google Account

1.) Go to the Google Analytics homepage: http://www.google.com/analytics.
2.) Click on the Create an account link on the right side of the page.



3.) You will be prompted to Sign In to your Google Account. If you already have a Google account, you can sign in and skip to the next section. Otherwise, choose Sign Up.


4.) Fill out the Create an Account form.


5.) Once you have entered in the required form fields, Please read the Terms of Service and then check the box labeled I agree to the Google Terms of Service and Privacy Policy and click Next step.


6.) You will then be asked to check your email inbox for the account verification message.


7.) Check your inbox, and click the verification email to activate your Google account.

8.) You will then be taken to a welcome page where you choose Back to Google Analytics.


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Adding a Domain to Google Analytics

1.) Go to Google Analytics homepage and click on Sign In.


2.) If you've already signed into your Google account, you should see this. Click on Sign up. (If not, you may have to login to your google account first.)


3.) You will be asked what you want to track. Choose Web Site.


4.) You will also select a tracking method. You can choose either, but for our purposes the Classic Analytics is all that is necessary.


5.) Now, name the domain you are adding, and put in the URL for it (make sure to only include the www.domain.com portion). You can also add your industry and time zone.

6.) Now, name your account and decide whether you want to share your analytics or not. Click Get Tracking ID.


7.) The Google Analtyics Terms of Service should appear in a pop-up. Read the terms and if you choose to proceed, click I Accept.


8.) You should now be brought to your Analytics page where you can see your Tracking ID.


9.) We recommend using the Traditional Code for Google Analytics. To find this code, go to this site, and copy the block of code like you see below (we do not keep a copy here in case of any code updates that Google may make to its script). You will need to replace the highlighted portion with your tracking ID found on your Analytics page in step #8.


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Adding the Code to your Store

1.) Login to your store's control panel.
2.) Click on Apps and then Analytics.


3.) Check the box next to Google Analytics and click Save.


4.) Now, click on the new Google Analytics tab.


5.) Paste the code from the previous section and click Save.

Now, you should be set up to track your store's traffic with Google Analytics. If you want to set up your store to use the conversion tracking, please follow the instructions in the next step to set up your domain as an e-commerce site.

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Enabling E-Commerce Tracking

You can easily track sales conversion with Google E-Commerce tools within Google Analytics! Just follow the simple steps below.

1.) Login to your Google Analytics account.

2.) Click on Admin in the top-right corner.


3.) Click the account you want to manage.


4.) In the Profiles tab, click on the Property you want to setup (in most cases, your site name).


5.) Now, click on Profile Settings.


6.) Make sure to set the default page to index.php.
7.) Select Yes, an E-Commerce site.
8.) Then, click Apply.

That is all that you need to do to setup Google Analytics E-commerce tracking. Homestead Storefront powered by Bigcommerce automatically creates the code needed to track each transaction.

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Drew N, Community Manager

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Posted 5 years ago

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Blue Moon Plays

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This reply was created from a merged topic originally titled what is my UA ID.

I'm trying to link with Google Analytics. What is this number?
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Todd H, Social Media Specialist

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The Google Analytics tracking ID will be your UA-#. Follow the article above to find or create your unique code.
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bob8142

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I'm going to consider discontinuing my Homestead account.  I don't like google (CIA front)
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Todd H, Social Media Specialist

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Hello bob8142,
Google does not have this automatically integrated, it is optional if you wish to set up and utilize this feature.
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Phyllis2763

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This is more than confusing... I pay Homestead for my website, not Google. I understand that this is some sort of upgrade. I just don't understand the "simple process" involved.  Although you just told the guy above that this was optional, the "one time explanation" that opened said that the Homestead analysis would be phased out. I worked VERY hard to build my website (thank you for all the assistive tools) and I feel overwhelmed with this new change. I tried to print out the steps above, so I could follow them, but they are not printable. If this is to be a part of my service, why don't you just send out an email asking for permission to switch us over and let your computer gurus do it at the company level?

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Todd H, Social Media Specialist

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Hello Phyllis2763,
Adding Google Analytics to your website is completely optional, we have just created an easier way to integrate their website with these tools.
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Phyllis2763

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I understand it is optional! I don't understand how to do it! Your "easier way" means nothing if I don't understand the steps, can't remember them long enough to put them into play, and don't know the computer lingo well enough to fill in the !*#@ blanks...  If I pay for a service, then yes, I want the upgrade.

Barrier #1: cannot print the explanations page.

Barrier #2: Seems that if I am already signed into Homestead, I cannot open Homestead a second time, in a separate window, so I could bounce back and forth between the directions/examples and the actual form I have to fill out.

Honestly, the response from the Specialist was nothing but condescending... a repeat of what has already been stated and no help at all...  It implies that since I don't know what he does, then I don't need the upgrade.  That makes me a little more than offended.

(Edited)
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Todd H, Social Media Specialist

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I am really sorry you feel that way, it is absolutely not what was intended. If you already have a Google account, going to google.com/analytics and signing in should prompt you to the screen where you would like to establish your unique UA# code. Once you've got this code, you will want to paste the code in the section at Homestead where it asks for the ID. If you need assistance, I can happily assist if you could open a separate and private conversation.
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Phyllis2763

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Thank you. I'm cool with you. Where do I go to open the separate, private conversation?
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Todd H, Social Media Specialist

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Phyllis2763,
Start a new post/conversation, when it asks you to Post this conversation privately, make sure that is enabled.
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Raymond1710

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This is the most confusing program I have every had to deal with. I can't even get into my site to upgrade it. And I really need to, now, today.
It said it was optional however, if we did not upgrade, somewhere along the way the other program would be eliminated. Ray
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Todd H, Social Media Specialist

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Raymond1710,
If you are still having issues trying to connect your Google Analytics, you can open a new post privately and I can assist with that or you may always call into our Support as well.
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AFERRARA33157

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This reply was created from a merged topic originally titled WHAT IS MYUAd.

WHAT IS MY UDA ID
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Todd H, Social Media Specialist

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Take a look at the article above as it may help you find your unique code.
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bob8142

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This reply was created from a merged topic originally titled Homestead has told me Google Analytics CAN'T be removed.

Before you install Google Analytics know that Homestead has told me it can't be removed.  So Homestead Stats can be removed by them, but GA can't be removed.  Bait and Switch.  Homestead gets customers by advertising its statistics ability and then removes statistics services once the customer has been reeled in.
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bookministry

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Thanks - I already have Analytics set up - but I don't have an E-Commerce site - so ... you lost me 3/4 the way down...
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Todd H, Social Media Specialist

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The first set of steps was to get you your UA tracking ID so you can paste it in your Sitebuilder websites. Have you already pasted and published the code to your website?
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Jennifer3538

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Where do I paste the code to my website??
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Drew N, Community Manager

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This question was not relevant to the topic in which it was posted.

Please reference the new conversation here: How do I add Google analytics?

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