How do I protect my domain's reputation?

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Our Spam Scanning Service works by a feedback loop. It gets feedback on what people you send mail do with that mail. If you are often marked as spam by the recipient, then you will likely get a poor reputation that will result in mail being blocked. This type of filter is quickly growing around the Internet, so maintaining a good reputation is essential to your communication. Please read on for some helpful hints.

As a service provider, Homestead is not "judge and jury" on what is considered spam and what is not. We also understand that email marketing is an important part of getting a business known to a wider audience. However, it must be done the right way. Homestead uses the Spam Scanning Service and the knowledge of the crowd to help evaluate user reputation.

If you think you know what spam is, you may be wrong.

Most people think spam is limited to mass mailing of scams and garbage. That is NOT the case. Spam is simply stated, unsolicited email. We aren't lawyers, so if you are concerned about your practices we recommend you contact a lawyer.

What if I hire someone else to run my email campaigns?

Email marketing programs are great, if they comply with spam law. Make sure they do, as you are ultimately responsible for mail sent from your domain.

How can I send CAN-SPAM compliant email?.

Again, we aren't lawyers, but we can give you a few pointers

1) Only send email to people that have asked you to send them mail. They can ask in a variety of ways, a form on your site, a business card in a box marked, "join our mailing list," verbally, etc...

2) Make sure your email has an "unsubscribe" on it. It doesn't matter where, but don't hide it, and don't make the unsubscribe unnecessarily confusing. The law gives you 10 days to remove that address from your list, but please remove the address immediately. Never send them another email ever again, unless they change their mind and ask you to resume. You absolutely may not charge money to remove people from the list.

3) Put your business address somewhere in the email. This can be a physical address or a PO Box. People are more comfortable with you when they see an address. A phone number is excellent too.

4) Don't buy, sell, or trade email lists. DO NOT send email to recipients you don't know. That is not what email marketing is. You can't send email to people who don't know of you, and have asked to receive it. Effective email marketing sends helpful email to existing customers (or potential customers who have expressed interest). It doesn't blast the same boring email to gobs of people hoping for a bite.

Is there anything else I can do?

Some simple items that can help protect/restore your reputation are:

1) Include a descriptive, "non-spammy" subject line for your email. This is difficult to judge, but if you see combinations of words in spam emails you have received, then you probably don't want to use them when you send email.

2) Make sure you have a simple, well formatted signature on the email. We don't recommend images as they can become broken links or some email programs will convert them to attachments. Some things you may want to include are, name, company, title, phone, email, and physical address. You do not need to put everything in there, and you can use other information if it is appropriate. Try to keep the signature to a maximum of 7 lines. Also, we suggest that you maintain at least 2 signatures. The first for new messages and a second, scaled down version for replies. This scaled down version might just be your name and preferred contact point, being a phone or email.

3) Overuse of HTML elements. If you need to use some HTML in your email that it fine, but placing html ads in your emails, especially if the information is not directly relevant to the content of the email, is not a good idea.

4) Even if they are your customers and want your emails, don't send them the same offers over and over again. Depending on your business, 1 or 2 times a month is more than enough. If you annoy them with a constant barrage of messages, they will likely begin to mark you as spam.

5) Unless you are directly marketing to children, not their parents, do not use animated images in your email. Use an easy to read, professional font, not Comic Sans, or other whimsical font.

If you have question of law, please consult your attorney.  If you have general questions, we will do our best to help you.


Thanks

Your Homestead Support Team

Here are 2 other links you might want to read:

What is a feedback loop and how can it help me?

CAN-SPAM Act of 2003
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Drew N, Community Manager

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Posted 5 years ago

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Webmaster3656

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This reply was created from a merged topic originally titled
Email Being Rejected - NOT ACCEPTABLE! MY BUSINESS EMAIL IS NOT SPAM!!!.


I AM REPLYING TO PEOPLE AND NOW I AM BEING SEEN AS SPAM AND BEING BLOCKED

: host 74.220.195.20[74.220.195.20] said: 552 5.2.0 Spam
Message Rejected - ERR018 (in reply to end of DATA command)

: host 74.220.195.20[74.220.195.20] said: 552 5.2.0 Spam
Message Rejected - ERR018 (in reply to end of DATA command)
Reporting-MTA: dns; smtp2.homesteadmail.com
X-Postfix-Queue-ID: 03E025AEAA4
X-Postfix-Sender: rfc822; stephanie@minglemediatv.com
Arrival-Date: Thu, 16 Jan 2014 12:57:05 -0800 (PST)
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Webmaster3656

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This reply was created from a merged topic originally titled
Email Bouncing AS SPAM AGAIN!!.


Why are my emails now bouncing within my own domain as well as to other people I am sending to?

Received: from smtp1.homesteadmail.com (LHLO smtp1.homesteadmail.com)
(10.200.1.99) by mail9.homesteadmail.com with LMTP; Mon, 16 Dec 2013
11:11:06 -0800 (PST)
Received: by smtp1.homesteadmail.com (Postfix)
id CF39D58F0A9; Mon, 16 Dec 2013 11:11:01 -0800 (PST)
Date: Mon, 16 Dec 2013 11:11:01 -0800 (PST)
From: MAILER-DAEMON@smtp1.homesteadmail.com (Mail Delivery System)
Subject: Undelivered Mail Returned to Sender
To: stephanie@minglemediatv.com
Auto-Submitted: auto-replied
MIME-Version: 1.0
Content-Type: multipart/report; report-type=delivery-status;
boundary="53CE67462E7.1387221061/smtp1.homesteadmail.com"
Message-Id:

This is a MIME-encapsulated message.

--53CE67462E7.1387221061/smtp1.homesteadmail.com
Content-Description: Notification
Content-Type: text/plain; charset=us-ascii

This is the mail system at host smtp1.homesteadmail.com.

I'm sorry to have to inform you that your message could not
be delivered to one or more recipients. It's attached below.

For further assistance, please send mail to postmaster.

If you do so, please include this problem report. You can
delete your own text from the attached returned message.

The mail system

(expanded from ): host
74.220.195.20[74.220.195.20] said: 552 5.2.0 Spam Message Rejected -
ERR018 (in reply to end of DATA command)
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Laura9842

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This reply was created from a merged topic originally titled
Outgoing mail / Replies never recieved.


Post email upgrade. Account is no longer receiving replies to email. Some emails are never received even though they are showing up in the sent mail folder.
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Drew N, Community Manager

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It appears as though your domain was marked as spam, by a significant number of recipients. I have cleared your domain for now, but you will want to audit your mailing lists to send only to people that want your messages.

Please read above, also their are a couple of links at the bottom for even more information.

Drew
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Webmaster3656

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I don't have mailing lists - I only conduct business via my email address. I don't send out newsletters or other non-requested email. I don't advertise for people to do business with me... I don't sell anything via email. Not sure who you are responding to but if you are referring to my domain as being marked as spam, I would like to know the domains that did so. Thanks
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Drew N, Community Manager

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I was replying to Laura. Your domain is not being blocked.

Drew
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gloria4477

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This reply was created from a merged topic originally titled Email just stopped sending mail..

 Both my iphone and exchange server at homestead will not send a message. It appears to be sending but they don't show up in sent folder or being recieved. I changed my password etc... need some help.
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Deana3547

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This reply was created from a merged topic originally titled how many email addresses can i email at once without being considered spamming?.

how many email addresses can i email at once?