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1.) Login to your store's control panel.
2.) Go to Products and then View Products.
3.) Locate the product in question, and then click the Edit link in the far right of that row.
4.) This will place you on the main product edit screen. Scroll down to the section called Pricing & Pre-Order Options
5.) Select the radio option called: This product cannot be purchased in my online store
6.) Then make sure to save changes at the bottom of the page, by clicking on the Save & Exit button.
7.) Now that product will no longer have an Add to Cart button on the storefront.
Inserting Text In Place of the Price
1.) If you wish to have a product show text in place of the product price, edit the product, and check the box next to Show "Call for pricing" message instead of the price. Then, you can enter your custom messaging into the field (as shown below).
2.) Click Save & Exit.
3.) Now that product will no longer have an Add to Cart button on the storefront, and the location that previously displayed the product price will show your custom text.
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