How do I create a Google Merchant Account?

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Google Merchant Center is an e-commerce tool used for listing products with Google Shopping and other services offered by Google. For further details, click here. Before you will be able to submit your products to Google, you will need to create an account and verify your site.

Creating a Google Merchant Account

1. If you already have an account with Google, such as Gmail or Google Analyticssign in here. If not, you will need to create an account with Google first.

2. Fill out your business and contact information, then click Continue.

Sign up for Google Merchant Center page

3. Agree to the terms and conditions, then click Finish.

Verifying your site with Google

Before you can submit a product feed to Google, your e-commerce website must first be verified, which we recommend doing with a meta tag.

1. In your Google Merchant account dashboard, click on the plus (+) next to Settings, then General.

Settings  General in the Google Merchant account dashboard

2. You should see your store's address listed under About your business. If you do not, click Edit settings and add it in.

URL under About your business

3. If your domain says Unverified, click Verify your website in Webmaster Tools.

Verify your website in Webmaster Tools button

4. Copy the provided HTML tag.

HTML meta tag

5. In the Bigcommerce control panel, go to Setup & Tools › Set up your store › Web analytics.

6. Check the box next to Google Analytics, then SaveYou can skip this step if Google Analytics is already enabled.

Google Analytics selected

7. Click on the Google Analytics tab that now appears. Paste your HTML tag from Google into the box, then save.

The tracking code field with the meta tag in it

8. Return to your Google Webmaster Central page, and click Verify.

Verify button in Google Webmaster Central

Once you have verified your site, you are ready to enable your products for Google Shopping.

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Posted 6 years ago

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