How come I am not getting any customers or sales?

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Help I am not getting sales/customers.

Note: This topic was created from a reply on the I'm not getting any clicks to my website from SearchLight topic.
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gainescaryl38657

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Posted 6 years ago

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Mike F., Alum

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Thanks for your question gainescaryl38657,

This is a common question so I'll share a few things that will likely help most new webmasters.

The first rule it to keep your site simple and not over complicate it with unnecessary bells and whistles. There are many things you can do to get more customers and get more sales but start by focusing on these three things.

Traffic: Start by doing a Google search for the key words and phrases that you wish to be found by. If your site does not come up on the first page, then your chances of realizing great success are very diminished. there are many ways to market your website and what is good for one company is not necessarily good for another. However, you'll probably find that learning how to SEO your site will give you the best results, for the least amount of money.

Appearance: Compare the appearance and professionalism of your site, to your competitors, or those that did show up on the first page of Google. If your site ranks high but does not look equal or better than your competitors, this will almost always result in very low conversion rates. Even if you get a lot of traffic on your site, a poorly designed site will convert at lower rates.

Call to Action: If your site is an eCommerce site, be sure to design the site in a manner that makes the shopping experience as simple as absolutely possible without cutting any corners or making your customers complete any extra steps or click/visit too many pages.

If you site is something other than eCommerce, then the Call to Action, maybe something like filling out a form, calling a phone number on your site, etc. Design the site so that the Call to Action is very obvious and easy to find.

Things to watch for:
1. Be sure to visit the site statistics tool, which is accessible from the Websites manager page when you log in. If you are not converting at least 1-2 % of the visitors into paying customers, then there is probably something wrong with the Call to Action of your site.

2. View the "Time Spent" report and pay close attention to how many seconds, or minutes the average person is spending on your home page. If there is a large % of them leaving within the first 5 seconds, then this is a red flag that you have an Appearance issue.

3. Do the math to find out what your conversion rates are. For example if you get 100 visits to your site in a week, but only get one sale, then your conversion rate is 1%. Conversion rates are very important because if you can increase your conversion rates from 1% to 2%, or from 2% to 4%, it doesn't sound like much of an increase but equates to doubling your sales.

I hope this helps!

Mike

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