How can I get my website found in search engines?

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I just build my website, but can't find it when I do searches in Google. How can I get my website found online?
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Homestead FAQ, Employee

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Posted 8 years ago

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Homestead FAQ, Employee

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The main thing to consider is how the search engines will look at your website and how'll they'll identify it. There are basic things you can do to your website to improve its chances of getting found. We also have products and services if you'd rather not do the work yourself to accelerate the listing of your website.

There are 3 main things to consider:
  1. Content

  • Make sure that you have enough content on the site for search engines to scan. Generally this will be several paragraphs about your business or services that you provide.
  • Write a short introduction or statement on your index page.
  • Search engines value a site that has content, and they can only make decisions based on what is read from your site.

  • Keywords

    • Identify a few keyword phrases that you would like your website to be found by. A keyword is a phrase or search term that someone would use when trying to find a business like yours.
    • Include your 'target market' such as the town you do business in, as well as a specific product or service. A good example of a keyword phrase would be 'plumber in Menlo park'.
    • Incorporate keywords into the content of your site. A rule of thumb is you should be using a keyword at least once for every 75-100 words of content.
    • Find a balance so that your sentences don't sound like they are only keywords. However, you still want the most common phrase from the site to be your keywords.

    • Make sure that you update your Meta Tags to include these keywords. Meta tags are keywords and phrases that are embedded in your websites, but not visible on the page. Search engines make decisions based on your site content, meta tags and other sites that link to your website with the same phrases. Read about updating Meta Tags.

    • Use Google AdWords to get assistance. It can help you:
      • Determine how many people are searching for your phrase
      • Determine how many sites are competing for it.
      • Find other keywords that you can use.
      • Use phrases that are being searched. Don't spend time trying to get found by a phrase that is not being searched for, or that is used by a million other websites.

      Note: The Google AdWords keyword tool is Google's tool. We reference it because it can be a good tool. We can't support you if you have trouble with it. You will need to use this at your own risk.

  • Search Engine Submission

    • Start submitting your site to search engines. This tells them your website is live. Most search engines have a form for this. Here are links to a couple major search engines submission forms.

    • Make sure that a search engine gets a consistent view of your site however they may find you. This helps them to be more confident that your site is relevant for the keywords you've used.

    Hope this helps!

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