Help re: "Page Name" and "Description"

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I am confused about how to best use our website's "Page Name" and "Description" to help our (very DIY!) Search Engine Optimization.  Our site has been up and working well for the last several years but recently, competition in our field (custom cakes) has finally bumped us off first-page search results.  In the hopes that I could help by working on page names and description (in SiteBuilder) I fear I may have done more harm than good and now I am just plain CONFUSED and I need some advice and just plain HELP!
Thanks!Susan
Ps. Our website URL is: www.SugarBabies-Cakes.com


 
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Susan

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Posted 4 months ago

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Elyzabeth , Official Rep

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Hello Susan1578!
I definitely see that you put a lot of good information in the Page Name and Description, so good job with that! Other than maybe fully typing out the State and adding a zip code, there isn't much I would recommend you add there.

Here is an article from our community regarding Page Names and Description:
https://community.homestead.com/homestead/topics/what-are-page-titles-and-description

Long term, this will not be the most effective solution for your business. Search Engines are putting more of a focus on mobile responsive sites. We have a new builder, Website Builder, that has that ability. You would need to rebuild the site in this new builder, but it would be a wonderful opportunity to revamp/refresh your site and get it built on a newer, cleaner tool. With your account, you would just need to go under Websites Manager in your Homestead account, and click "+Add New Website", create a temporary site name, and get started with building! I highly recommend you check the new builder out. Your existing site will be up and running in the meantime, so you will not experience a lot of down time with your website. Once the site is ready to launch, the domain can easily be associated with the new website. That being said, any radical changes (such as rebuilding your site) will cause you to take a hit in the search engines. This is unfortunately unavoidable, so I would recommend if you have a "slower season", to launch your new site then. However, with the improvements between the old builder and the new builder, it is expected that you would recover rather quickly and be better off in the long run!

Of course, if you find you are having a lot of trouble with building or marketing the site, you can give us a call to speak with one of our representatives about letting us build your site or market your business for you. We do have those services available.

Hope that helps!!
(Edited)
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Susan

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Thanks, Elyzabeth, for your  great reply!  I just skimmed t and will shortly read carefully after which I am sure I will have more question! (I'm a slow learner, but I retain really well!)
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Susan

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Is "Create Mobile Site" and "Create New Website" the same thing?  If so, will the end result be usable on all platforms?Thanks again...Susan
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Elyzabeth , Official Rep

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Good morning, Susan1578 !
"Create Mobile Site" and "Create New Website" are two separate things. "Create mobile website" will bring you into a 3rd party tool called DudaMobile that has actually stopped doing mobile sites the way they use to, so I recommend not using that option. The one you want to choose is "+Add New Website" in the top right-hand corner of Websites Manager. It will have you name the site (It will end in .homesteadcloud.com temporarily, until you attach your domain to it). After that, it is going to have you choose your design and start building!

This new site will be responsive on all platforms.
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Susan

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Thanks Elyzabeth!
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Susan

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Hi again...I just looked at the designs in the new SiteBuilder and most of them are oriented horizontally as if meant for a laptop.  How can this translate to smart phone format without the text becoming really tiny and hard to navigate?  Is there something simple that I am not understanding? 
How does that work?
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Elyzabeth , Official Rep

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Hi there Susan1578
Within the builder, it has a tool to edit on the desktop site and the mobile site. The Website Builder system will automatically create a mobile site based on the desktop site you build; however, you will need to clean it up and edit it to look good. Once you are in the builder, at the top of the page, there are two icons. One looks like a computer and one looks like a mobile device. Clicking on the icon that looks like a mobile device will allow you to edit your mobile site. You can toggle back and forth between the two during editing!

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Susan

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Thanks!

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