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Things to know:
- It will take time and research to build up your SEO ranking.
- BigCommerce provides the fields to insert your search engine content, but you must populate those fields.
- You must know who your competition is, and research what they are doing in regards to SEO.
- If your competitors are paying for adwords or sponsored links then you might want to consider doing the same.
- After making changes to your site it could take time(weeks) for anything to be reflected within search engines like Google.
- Everything is important! You must have unique and informative: content,videos,images,keywords,title,description for every page.
List of Tools:
Google Webmaster Tools
Google Keyword Tool
Check Backlinks & Anchor Text
Search Engine Spider Simulator
SEO Book – Free SEO Tools
Spy on Your Competitors
Search Engine & Directory Submission Tool