Cyber Monday

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CYBER MONDAY

Cyber Monday is observed annually on the Monday after Thanksgiving. Cyber Monday was developed as a way for Internet-based companies to have a way to compete with Black Friday, which is typically held by brick and mortar retail stores the Friday after Thanksgiving.

In 2014, Cyber Monday online sales continued to trend upward with 15.4% increase in revenue from 2013 sales, making it the biggest, online shopping day in history. In 2014 Americans spent an average of $124 per order on Cyber Monday.

Social media has also ramped up the advertising opportunities, bringing potential shoppers to retailers’ online stores. Cyber Monday shopping is expected to be up again this year with a predicted 3 billion in sales.

Purchases on mobile devices also have increased, adding to the convenience of Cyber Monday.  No longer do you have to be strapped to your PC or Mac in order to make an online purchase. Purchases can now be made on the train during a morning commute while waiting for a doctor’s appointment or during a lunch break.

Some of the most popular online purchases are likely to be tech items, especially wearable technology as well as the traditional small appliances, clothing, gift cards and digital media.

  • You can stand out by featuring unique products and best sellers. Consider buy one get one free sales. Provide a coupon for your customers next purchase. Consider what your customers would like and craft your sales for them.
  • Utilize social media and email marketing. These are two proven methods to reach your customers.
  • Consider offering various sales from Black Friday through the weekend. Each item can be on sale for one day or the whole weekend.
  • If you don't have a loyalty program, consider creating one. If you already have one, consider an additional incentive to those customers.
Use #CyberMonday on social media.
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Posted 5 months ago

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