3 Reasons Why Video Is More Effective than Text

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Text and Information is very important for your website, but in many situations, delivering the content via video is more effective. Here's why:

Attention-Grabbing and Engaging: Simply put, videos are eye-catching. They move, they often times have audio, and are typically colorful presentations. People are 27 times more likely to click on a post with a video presenting information than a static text post with the same content. Videos also hold people's attention longer than text does. They can cause reactions much more effectively than text (or even text and images). 

Drives More Traffic to Your Site: Videos have a positive impact on SEO. Having relevant videos on your site can actually increase the traffic you get from search engines. Videos put on a platform like Youtube, that directs people to your website, create important inbound links to your site. This helps to improve your site reputation and ranking. They also get 1,200% more shares than text and images combined. Social media sharing is also a great tool to getting a wider audience. 

Memorable Content that Enhances Branding: Since the majority of people are visual learners, they comprehend information better when it is presented in a presentation rather than just plain text. Using a video to present information is also a great way to include branding material like a logo, company colors, or a jingle. 

Overall, videos are an incredibly useful medium to use to instruct your site visitors about your business. Use this to your advantage and get the most out of your site!
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