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Fri, May 29, 2015 1:21 PM



Did you know you are living in the middle of Mobilegeddon? Despite its grand and apocalyptic sounding name, we’ll forgive you if you don’t know what it’s about. After all, the world has not entered into a perpetual winter, the sun isn't falling from the sky, and humans remain in control of technology (so far!) Nothing too dramatic as that has happened (yet), but significant changes have taken place in search industry. These changes could influence your business right now.

The first step to understanding Mobilegeddon is to look at the changes and why Google implemented them. Then you can determine if your website is affected and take actions to remedy it.
Why Does Google Exist?

The concept of Mobilegeddon is simple - Google has decided that when one of its users search on Google using a mobile device that it wants to prioritize websites optimized for mobile viewing.So what does that have to do with the question of why Google exists? In the view of Google, it has one primary purpose: to answer the questions that its users ask.If a user clicks on a website in a search result and doesn't find what they are looking for - for whatever reason - Google has failed. And Google doesn't like to fail, so it does everything that it can to ensure that its search results meet the needs of its users.So let's create a situation with a user on a mobile device who is searching for something on Google. They get a page of search results and click on one of the websites. But it is not mobile friendly. This could mean several things:
  • They cannot read the content properly

  • Navigation on the website is difficult

  • Some of the functions don't work

  • The site loads slowly

So even if the website offers the solution they are looking for, because they are using a mobile device, they cannot access it. And that means Google has failed.And as you already know, Google doesn't like to fail. That is why it is now prioritizing websites that are mobile friendly when users search on mobile devices. As 65 percent of consumers begin their searches on mobile devices, this is a significant change, hence the grand title “Mobilegeddon.”
Are You Affected? Here’s What You Can Do

The first thing you need to do is to look at your website the way that Google looks at it. Luckily they have made this easy as they have created a tool. Just enter the address of your website and Google will give you a report outlining anything that is wrong with it.If your website is not mobile friendly you have three choices:
  • You can ignore it, and forget about getting all those new customers who are increasingly using their mobile phones

  • You can get a new website that is responsive

  • You can get a mobile version of your website

You probably don’t want to choose option one. Option two is a viable solution but it is expensive and time-consuming. The quickest and most cost-effective way for your business to survive Mobilegeddon is to get a mobile version of your website. Tools like the Dudamobile service offered by Homestead make this quick and easy. It turns your existing website into one that is mobile friendly in minutes, and you don't need programming or design skills to use it.
Mobile websites like those produced by Dudamobile are the preferred option for most website owners because they:

  • Meet all of Google’s mobile requirements

  • Are quick to develop

  • Are cost effective

  • Give you better control over the way the content is displayed

The end result is that you will have two versions of your website. When people search on Google using a desktop computer or laptop they will see your existing site, but when they search on mobile they will see the mobile friendly version instead.So to stay ahead of the curve and get through Mobilegeddon, go mobile.

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