Skip to main content

Fri, Aug 21, 2015 2:50 PM

How to Choose a Good Domain Name

How to Choose a Good Domain Name

In some situations choosing a good domain name is easy - you simply take the name of your business and buy the dot-com version of it. But what do you do if the dot-com isn't available? What do you do if you don't have a name for your blog or website yet? And what do you do if your business name is long with multiple words?

Before we help you overcome these problems and choose a solid domain name, we’ll need to discuss the domain name extension. It is the group of letters at the end of a domain - for example, ".com".
Lots of different domain name extensions exist in addition to dot-com: ".net" and ".org" are two of the most common but you can also get country specific domain name extensions like ".us" and "". These are all legitimate domain name extensions, although the country specific domains can limit your reach to a particular country in search engine rankings. That said, dot-com is still easily the most common type of domain name. This should also be considered if you are thinking of buying one of the new domain name extensions - ".buy", ".eat", or ".architect."

Most people will assume that your website is a dot-com domain, so always try to get it when you can.
How To Choose A Good Domain Name

Here are the five main things to consider when buying a new domain name:

  • Make Sure It Is Unique - the last thing that you want is for users to confuse your website with your competitors, so make sure it is unique. For example, you might be able to register the domain "", but it could be easily confused if one of your competitors is already using "".

  • Make It Memorable And Easy To Type - the ideal situation is that you get a domain name that’s memorable and that’s easily spell. It is not good if they have to ask how to spell it the first time they type it in. And it’s even worse if they ask how to spell it the second time. You should aim for simple, easy to spell words.

  • The Shorter The Better - keep the name as short as possible. With dot-com domain names this has become difficult because so many are already registered. You might have to compromise - choose a dot-com with a longer name, or go for a different domain name extension so you can get a shorter name.

  • Make It Relevant - if you look at the Internet's biggest websites, you might think that relevancy is not important. Google, eBay and Facebook are all made-up words, while Apple doesn't sell apples, and Amazon has nothing to do with rain-forests. But, remember those brands spend huge sums of money on marketing to become household names. For most smaller businesses, it is more important to get a relevant domain name rather than one that is quirky.

  • Use Hyphens And Numbers Sparingly - avoid hyphens and numbers whenever possible. There are several reasons for this. Numbers can lead to confusion as to whether you mean "2" or "two". Similarly, hyphens are confusing as many people may forget them. Both numbers and hyphens are also often used by spammers, which is not a good association to have.

The final piece of advice is to take your time when selecting a domain name. In the modern world they have become one of the most important parts of your brand, so it is crucial you choose a good domain name.


24 Messages


646 Points

a year ago

I have a online business only with no store front. should my domain should be net instead of com.
If so how can I change it with my website interuptions.
Brand User

3.9K Messages


70.2K Points

Hello Marcella,

The dot-com works perfect for your online business. Since this is the most commonly know extension this is always the "go to".  Although, if you feel as though you may benefit from another extension you can always register both variations. This will allow you to capture potential customers who may be searching for you using .net and also allow your online business to be found using either or. 

1 Message


60 Points

5 months ago


Brand User

3.9K Messages


70.2K Points

Hello Barry, 

Do you have a question regarding this domain?